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Beyond Generations: Leveraging Gen + Life for Deeper Consumer Insights
this event has ended. please complete the form to view the recording. Are you relying solely on age-based generational insights to understand your consumers? If so, you’re seeing only half the picture. Watch now for an insightful webinar where C+R’s innovative Gen + Life approach will change the way you understand and engage with different…
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millennial market research
introduction But, who are they? Well, that depends. If you have done any kindof inquiry into this cohort, you might have heard things like: they’vebeen given trophies all of their lives; they live with their parents;they’re entitled and extremely narcissistic. Yet, when we talk to Millennials at C+R, they’re adamant that what’s being said about…
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Unlocking Wealth Management Among Asian Americans
overview Our client, a leading financial institution, had previously conducted a large-scale quantitative study among Affluents from many different multicultural cohorts. Propelled by this research, they wanted to conduct a “deep dive” into understanding the financial behaviors and needs for one specific cohort – Asian Americans. Knowing that our CultureBeat division specializes in multicultural audiences…
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Communities and Panels: From Tactical to Strategic – There’s More Than Meets the Eye
About This Webinar this event has ended. please complete the form to view the recording Online communities and panels are now a mainstream staple in the marketing research world. While some communities and panels are still primarily used for quick-turn research, they can serve a much greater purpose and be a source for strategic insights that go…
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Generational spotlight
About This infographic From Gen Alpha to Boomers, each generation is unique, including their size and multicultural make-up. And each comes with their own unique socio-economic circumstances, values, and cultural influences which impact their attitudes, shopping and purchasing behaviors. To effectively target generations, you need to understand all the nuances that define each, including how…
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The Rise of Multigenerational Households and What it Means for Marketers
About This Webinar This Emerge Smarter webinar focused on the growing trend of multicultural, multigenerational households. Fill out the form to hear from our youth and family, generational, and multicultural experts as they discussed why these households are important to understand. You’ll learn what’s driving the increase in these types of households, the generations that…
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Inspiring Generational Voter Turnout
overview A technology-based, non-profit organization was tasked with the objective of increasing voting participation rates during national elections, with a focus on midterm (non-presidential) election years. Understanding the power that media and communication possess to help drive the general public to the polls, message frames were developed to understand which communication strategy would inspire voter…
