Enhancing the Knee Replacement Patient Journey Through Qualitative Research

Enhancing the Knee Replacement Patient Journey Through Qualitative Research

overview Improving the Knee Replacement Patient Journey Through Research A leading healthcare organization sought to improve the patient experience for individuals undergoing knee replacement surgery. By conducting in-depth qualitative research, the organization aimed to align its pre-mapped patient journey with real-world experiences, uncovering emotional, logistical, and informational needs across the surgical continuum. OUR APPROACH Qualitative…

Smarter Segmentation: Innovative Tools + Collaborative Strategies

Smarter Segmentation: Innovative Tools + Collaborative Strategies

this event has ended. please complete the form to view the recording. Segmentation strategies must do more than describe your audience—they must adapt to the realities of a fast-changing marketplace. We’ve continually evolved our segmentation approach to meet our clients’ diverse and shifting needs. Join us for our next Emerge Smarter webinar to hear our…

Beyond Generations: Leveraging Gen + Life for Deeper Consumer Insights

Beyond Generations: Leveraging Gen + Life for Deeper Consumer Insights

this event has ended. please complete the form to view the recording. Are you relying solely on age-based generational insights to understand your consumers? If so, you’re seeing only half the picture. Watch now for an insightful webinar where C+R’s innovative Gen + Life approach will change the way you understand and engage with different…

Photo of Family Sitting on Floor While Using Laptop

millennial market research

introduction But, who are they? Well, that depends. If you have done any kindof inquiry into this cohort, you might have heard things like: they’vebeen given trophies all of their lives; they live with their parents;they’re entitled and extremely narcissistic. Yet, when we talk to Millennials at C+R, they’re adamant that what’s being said about…