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ILLUMINATOR: HOW TO GET CLEARER SHOPPER INSIGHTS FOR YOUR BRANDS

The crossroads of attitudes and behaviors has always been a key focus to aid us in understanding the trajectory of brands and to keep pace with evolving shopper patterns.  In the past, the connection between these two components were mainly accomplished indirectly, and many times with assumptions attached. Now, we have the ability to bridge this gap with our new shopper insights product, Illuminator®. Listen to Terrie Wendricks, Vice President of ShopperEyes® and Ashleigh Williams, Qualitative Research Director for this Emerge Smarter webinar series.

receipt data tracking research

Illuminator: How to Get Clearer Shopper Insights for your Brands

The crossroads of attitudes and behaviors has always been a key focus to aid us in understanding the trajectory of brands and to keep pace with evolving shopper patterns.  In the past, the connection between these two components were mainly accomplished indirectly, and many times with assumptions attached. Now, we have the ability to bridge this gap with our new shopper insights product, Illuminator®. Listen to Terrie Wendricks, Vice President of ShopperEyes® and Ashleigh Williams, Qualitative Research Director for this Emerge Smarter webinar series.

Amy Schreiner, Quantitative Research Intern

My internship at C+R Research has been one for the books! I have loved experiencing Chicago and the great culture of this qualitative and quantitative research company. My focus for this summer internship was on quantitative research services.

Taylor Harvath, Quantitaive Research Associate

Last summer, I started a market research internship at C+R Research focusing on quantitative research services. That experience was the springboard to my career as a researcher. I look back now at the value of the experience from my internship coupled with the professional maturity that I am continuing to develop in my current role as an associate analyst. I have gotten the chance to work on multiple teams and gain a better perspective of the industry as a whole.

Zach Olsen, Research Analyst

At C+R, we've made an effort to break through the echo chamber and research how consumers really feel about clean labels. What follows are some of the salient findings from our recent study.

Amanda Hutchins, Research Analyst

As we make decision after decision during the day, our ability to make quality decisions decreases. Without realizing it we are depleting our mental energy, a finite source.