meet Mimie Mimie Lund is a Vice President on the qualitative team with more than 25 years of insights experience. Mimie is well-versed in moderation of both adults and kids, across in-person qualitative methodologies for QSR, CPG, automotive, apparel, tech, B2B and media clients. In addition, Mimie facilitates activation workshops and ideation sessions to guide…
meet Emily Emily Prozeller, Vice President of Qualitative Online Communities, joined C+R in 2011 to help build its online qualitative discipline. Emily was a pioneer in the burgeoning field of online qualitative research and initially helped C+R to create its overall online capabilities and processes. More recently, Emily turned her attention to communities and panels…
meet Patricia Patti joined C+R in 2004 and is Vice President of Quantitative Online Communities. She was born and raised in Colombia and moved to the U.S. in 1995. Patti is fully bicultural and bilingual and has a deep ‘insider knowledge’ of the Hispanic consumer. She is able to distill insights through her natural curiosity and interest in the cultural…
meet Gretchen Gretchen Hower, Vice President, Advanced Analytics, joined C+R in 2004. Gretchen directs the application of advanced statistical techniques such as segmentation, discrete choice and max-diff experiments, structural equation modeling, TURF analysis, brand mapping, pricing analysis, and decision trees to a variety of research studies. She is also responsible for developing models of brand strength and consumer behavior. Gretchen brings extensive experience…
meet Michele Michele Belak, Vice President of Data Solutions, joined C+R Research in 1986 as their first data processor. In her role as Vice President of Data Solutions, Michele is responsible for all aspects of C+R’s data management and oversees the various operations departments. With over 30 years of data processing experience, Michele has a…
meet Casey Casey provides qualitative design and strategic insights leveraging both in-person and online methodologies. Casey has experience on the client, supplier, and agency sides of the business and has worked in a variety of categories, including CPG, retail, beer & spirits, technology, durables, and financial services. Casey routinely moderates over a hundred discussion groups, ethnographic and shop-along sessions, and online…
meet Kelly Kelly joined C+R Research in 2004 and has over 15 years of syndicated and custom research experience. She designs and consults on various research studies including, but not limited to, attitude and usage studies, segmentation, concept evaluation, advertising and communication testing, and in-home usage tests. Kelly’s experience spans a variety of industries including consumer packaged goods, retail, and restaurants….
