While we’ve seen the corporate responses to the more recent demonstrations related to police brutality and the Black Lives Matter movement, one must consider the impact on the nation’s youth. Kids have noticed the tension and anxiety even if they’ve only caught snippets of the news. Black kids are particularly vulnerable to systemic racism directly impacting them.
At YouthBeat®, we consider our respondents to be part of our family. We couldn’t be prouder of the latest crop of high schoolers who are graduating this spring.
On April 23, 2020, we hosted our fifth Consumer Roundtable discussion to take a pulse on consumers’ evolving attitudes and behaviors during the coronavirus pandemic. This week we dug deeper into how parents and families are coping with this new kind of daily life. Here are 5 takeaways of what we learned:
On April 23, 2020, C+R hosted another complimentary live roundtable discussion with consumers but this time we focused on the impact this pandemic has had on the family.
We asked our clients to submit questions they were interested in learning about from the consumers, and these questions fueled the discussion.
Learn the why, what, and how consumers are coping during this time with their family’s needs and wants.
Watch or listen to our fifth live consumer panel in our Consumer Connections series where we discussed with consumers the impact this pandemic has had on the family.
If you follow this blog and/or subscribe to our YouthBeat® syndicated data, you know that the team constantly has our ears to the ground, listening for the important themes that will guide the shopper and consumer needs of youth and family tomorrow and longer-term.
Life for youth in the U.S. has changed dramatically in the past few days. Many school districts have closed; in some states, all of them. If your brand serves youth, or you know a school-aged child, here is our perspective on the possible impacts you will want to keep top of mind:
It’s the year of inclusivity and sustainability on the toy front. We were impressed—the toy community has been listening to insights of the sort YouthBeat® provides.
Acceptance was all around the showroom floor. What’s your mood? Show it proudly from Confetti and Friends. YouthBeat® keeps saying we’re overdue for a bracelet trend…it could be this one.
