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Emerge Smarter Blog

Market Research Online Communities + Longitudinal Learnings

Alex Knepler, Research Analyst, Communities and Panels

As the market research industry continues to evolve, communities have become an increasingly popular and effective tool for clients, with their promise of quick turn-around and cost-efficient studi

Building the Most Productive Online Community

Bob Relihan, Senior Vice President

It is clear that Online Communities are a growing research method. But, what are communities exactly. It is not an idle question, as I was reminded this week when I was asked to explain them to a marketing manager who had never used them.

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