Emerge Smarter Blog

How to use Agile Methods with In-Person Qualitative Research

Even though we’re seeing a surge in agile qualitative with online research, we believe that in-person qualitative will survive, and actually thrive in this new environment.

Five Reasons Focus Groups Aren't Dead!

Kat Figatner, Senior Vice President

The key to Focus Groups effective use is knowing when to use them. Here are five times when using Focus Groups makes sense.

Building the Most Productive Online Community

Bob Relihan, Senior Vice President

It is clear that Online Communities are a growing research method. But, what are communities exactly. It is not an idle question, as I was reminded this week when I was asked to explain them to a marketing manager who had never used them.

Balancing Extreme Positive or Negative Attitudes in Focus Groups

Bob Relihan, Senior Vice President

One of the more infuriating experiences a moderator can encounter in a focus group is the respondent who seems to be critical of everything.

Four Steps to Encourage Metaphorical Thinking

Bob Relihan, Senior Vice President

By Bob Relihan, Senior Vice President

Four Rules for Creating User Archetypes

Bob Relihan, Senior Vice President

By Bob Relihan, Senior Vice President

The Best Ways to Segment Interviews

Bob Relihan, Senior Vice President

By Bob Relihan, Senior Vice President

The Difference Between Online Communities and Focus Groups

Bob Relihan, Senior Vice President

By Bob Relihan, Senior Vice President