Emerge Smarter Blog

Advertising Research: Is Research on Ad Effectiveness Worthwhile?

It could be. But, it depends on your campaign, media spend/vehicles, and if you do research, it must be done the right way.

Balancing Extreme Positive or Negative Attitudes in Focus Groups

Bob Relihan, Senior Vice President

One of the more infuriating experiences a moderator can encounter in a focus group is the respondent who seems to be critical of everything.