Emerge Smarter Blog

Understanding the Idea of 'Recoding Culture'

What does the idea of ‘recoding culture’ mean for us as researchers and marketers? We should consider tweaking the way we think about a few different things.

The High Price of Being Single

Anthony Bahr, Senior Research Director

When starting this deep-dive into the lives of The New Independents we, along with our partners at TPN, presumed that singles not only had more freedom to spend their money but, overall, were in a better financial situation than married people. This was o

Millennials' Entrepreneurial Mindset

Jane Ott, Senior Vice President

Millennials have grown up in a tech-centric world which has shaped their attitudes and approaches to problems. It has broken down barriers for entry, regardless of whether those barriers are finding a group of other like-minded people through social netwo