Emerge Smarter Blog

Trends in the Time of Coronavirus: Revisiting Some 2020 Trends

Zoe Honeycutt, Qualitative Analytical Support Specialist

A few months ago—pre-COVID19—we highlighted three trends that we felt could have the biggest impact on consumer behavior and sp

What to Know as the 2020 Census Gets Underway

Erika Hammer, Vice President

A lot has changed in 10 years. In 2010…

Understanding the Idea of 'Recoding Culture'

What does the idea of ‘recoding culture’ mean for us as researchers and marketers? We should consider tweaking the way we think about a few different things.

The High Price of Being Single

Anthony Bahr, Senior Research Director

When starting this deep-dive into the lives of The New Independents we, along with our partners at TPN, presumed that singles not only had more freedom to spend their money but, overall, were in a better financial situation than married people. This was o

Millennials' Entrepreneurial Mindset

Jane Ott, Senior Vice President

Millennials have grown up in a tech-centric world which has shaped their attitudes and approaches to problems. It has broken down barriers for entry, regardless of whether those barriers are finding a group of other like-minded people through social netwo