Market Research: From Academia to Real World

Market Research: From Academia to Real World

Mary McIlrath, Senior Vice President

If you earned a graduate degree in Business in the 2010s or 2020s in the Midwest, chances are you had to sit through one of my guest lectures along the way.

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Consumer Connections Series: Back To School Key Takeaways

Consumer Connections Series: Back To School Key Takeaways

Mimie Lund, Vice President

On September 30, 2020, C+R Research hosted a Back-to-School Consumer Roundtable discussion to explore parent and family experiences, mindsets, and behaviors during this remarkable mid-pandemic, bac

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COVID-19 Pandemic: Live Consumer Panel #5 - Five Takeaways

COVID-19 Pandemic: Live Consumer Panel #5 - Five Takeaways

Mimie Lund, Vice President

On April 23, 2020, we hosted our fifth Consumer Roundtable discussion to take a pulse on consumers’

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Black Immigration + the Reverse Migration of the Black Population in the U.S.

Black Immigration + the Reverse Migration of the Black Population in the U.S.

Ashleigh Williams, Research Director

Clients often come to us with the request, “How do I reach the African American consumer?”  Sounds easy enough, right? But it may not be that simple.

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Marvels of Stan Lee's Multicultural Universe

Marvels of Stan Lee's Multicultural Universe

Shaili Bhatt, Senior Director

As a first-generation Jewish-American who cultivated himself into a brand ambassador for Marvel Comics, Stan Lee has bestowed an indelible, ageless legacy for Marvel Universe. A master showman and mindful storyteller, he didn’t just create comic books; he created culture.

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Toys for Kids and Kiddults Alike

Toys for Kids and Kiddults Alike

Mary McIlrath, Senior Vice President

Toy Fair 2016 and the Digital Kids conference F are where toy makers reveal their latest innovations for kids (and adults) and do business with retailers, marketers, and media buyers. Here are a few high-level takeaways from the trade show floor and the c

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What Kids Want for the Holidays in 2015

What Kids Want for the Holidays in 2015

Mary McIlrath, Senior Vice President

Our 2015 Holiday Wish List survey is in, showing that kids' desires may be simpler than we think. From this data, we put together an infographic to give you insights into what today's youth are putting on their wish lists this year.

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Why You Should be Marketing to Grandparents

Why You Should be Marketing to Grandparents

Sharon Seidler, Senior Vice President

There is another cohort that doesn't have the contemporary pizzazz of Millennials, but is, nevertheless, powerful and ripe for many products and services. I'm talking about what I have termed the Generation-Skipping Spenders (GSS).

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