As a first-generation Jewish-American who cultivated himself into a brand ambassador for Marvel Comics, Stan Lee has bestowed an indelible, ageless legacy for Marvel Universe. A master showman and mindful storyteller, he didn’t just create comic books; he created culture.
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Toy Fair 2016 and the Digital Kids conference F are where toy makers reveal their latest innovations for kids (and adults) and do business with retailers, marketers, and media buyers. Here are a few high-level takeaways from the trade show floor and the c
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Our 2015 Holiday Wish List survey is in, showing that kids' desires may be simpler than we think. From this data, we put together an infographic to give you insights into what today's youth are putting on their wish lists this year.
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There is another cohort that doesn't have the contemporary pizzazz of Millennials, but is, nevertheless, powerful and ripe for many products and services. I'm talking about what I have termed the Generation-Skipping Spenders (GSS).
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One thing C+R is best known for is our KidzEyes panel, which fuels our YouthBeat syndicated study.
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I've spent a career investigating and dissecting what youth audiences want. While they gravitate toward the timely and contemporary, they still find great comfort in the timeless and true.
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C+R's Brenda Hurley, Senior Vice President, and Juan Ruiz, Research Director will be speaking at the Millennial Mega Mashup Conference on May 8th at the Perry South Beach Hotel (formerly the Gansev
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