Emerge Smarter Blog

Black Immigration + the Reverse Migration of the Black Population in the U.S.

Ashleigh Williams, Research Director

Clients often come to us with the request, “How do I reach the African American consumer?”  Sounds easy enough, right? But it may not be that simple.

Marvels of Stan Lee's Multicultural Universe

Shaili Bhatt, Senior Director

As a first-generation Jewish-American who cultivated himself into a brand ambassador for Marvel Comics, Stan Lee has bestowed an indelible, ageless legacy for Marvel Universe. A master showman and mindful storyteller, he didn’t just create comic books; he created culture.

Toys for Kids and Kiddults Alike

Mary McIlrath, Senior Vice President

Toy Fair 2016 and the Digital Kids conference F are where toy makers reveal their latest innovations for kids (and adults) and do business with retailers, marketers, and media buyers. Here are a few high-level takeaways from the trade show floor and the c

What Kids Want for the Holidays in 2015

Mary McIlrath, Senior Vice President

Our 2015 Holiday Wish List survey is in, showing that kids' desires may be simpler than we think. From this data, we put together an infographic to give you insights into what today's youth are putting on their wish lists this year.

Why You Should be Marketing to Grandparents

Sharon Seidler, Senior Vice President

There is another cohort that doesn't have the contemporary pizzazz of Millennials, but is, nevertheless, powerful and ripe for many products and services. I'm talking about what I have termed the Generation-Skipping Spenders (GSS).

Keeping Kids Safe Online

Mary McIlrath, Senior Vice President

One thing C+R is best known for is our KidzEyes panel, which fuels our YouthBeat syndicated study.

Likes and Dislikes of the Youth Audience

Gene Del Vecchio

I've spent a career investigating and dissecting what youth audiences want. While they gravitate toward the timely and contemporary, they still find great comfort in the timeless and true.

Join LatinoEyes Team at the Millennial Mega Mashup Conference in Florida!

C+R's Brenda Hurley, Senior Vice President, and Juan Ruiz, Research Director will be speaking at the Millennial Mega Mashup Conference on May 8th at the Perry South Beach Hotel (formerly the Gansev