Even though we’re seeing a surge in agile qualitative with online research, we believe that in-person qualitative will survive, and actually thrive in this new environment.
Kat Figatner, Senior Vice President
The key to Focus Groups effective use is knowing when to use them. Here are five times when using Focus Groups makes sense.
Bob Relihan, Senior Vice President
It is clear that Online Communities are a growing research method. But, what are communities exactly. It is not an idle question, as I was reminded this week when I was asked to explain them to a marketing manager who had never used them.
One of the more infuriating experiences a moderator can encounter in a focus group is the respondent who seems to be critical of everything.
By Bob Relihan, Senior Vice President
Back to top