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Nancy Baum, Senior Director
On April 9, 2020, we hosted our third Consumer Roundtable discussion to take a pulse
As consumer researchers, we are accustomed to understanding peoples’ everyday lives – their attitudes, behaviors, motivations, and barriers – normally in relation to a specific category or brand.
Kat Figatner, Senior Vice President
On April 2, 2020, we hosted our second Consumer Roundtable discussion to take a pulse on consumers’ evolving attitudes a
Tom Hornacek, Quantitative Analyst
I am fortunate to be able to work from my home while we shelter in place.
Mary McIlrath, Senior Vice President
Most of the news this spring has been very serious. Like crocuses and tulips, we’ve seen a few tongue-in-cheek terms break through the “soil” of the news cycle (and we may have made up several).
On March 26, 2020, we hosted our first live Consumer Roundtable discussion to take a pulse on consumers’ evolving a
Alex Palermo, Vice President
As I write this, we are in the midst of a national emergency and a global crisis. Societal shifts that would have seemed unfathomable a few weeks ago are now the new norm.
COVID-19 is affecting all of us: large events have been canceled; schools are closed; retailers are adjusting their operating hours or shutting their doors; restaurants are pivoting to take out or
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