Focus Groups have become an outlawed approach by some companies, but why? Granted there are newer, sexier ways to get at consumers’ attitudes, behaviors, and needs, but there is still value in getting a group of people into a room and talking. The key is to know when to use Focus Groups and how to execute them effectively.
This webinar will explore:
- The situations when Focus Groups are the best-suited approach to tackle your research questions, and
- How you can get buy-in from your organization when “Focus Groups” are taboo
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