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An Omnichannel World Requires Smarter Research Methods

Introducing C+R Illuminator®.
The “why” behind consumer attitudes. The “what” behind shopper behaviors. 
And the know-how to answer the questions you didn’t know you could ask.
Now all in one place.

In order to arrive at actionable insights about shoppers and consumer dynamics, CPG manufacturers and retailers have traditionally used…

  • Custom qualitative and quantitative research to answer “why” (‘what perceptions and attitudes motivate my consumers to action?’) and
  • Syndicated consumer panel data to answer “what” questions (‘who are my best consumers and how do they behave?’)

But until now, the exploration of those two powerful data streams has required gathering the information from different sources and relying on assumptions and guesswork to reach conclusions.


With Illuminator®, our deep expertise and vast quantitative/qualitative attitudinal research toolbox can now be overlaid with behavioral panel data to shed light on the most actionable insights to address your business issues for categories, brands, channels/retailers, and shoppers.

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