overview A state lottery needed a deeper understanding of the “path to purchase” lottery tickets and a broader understanding of their players’ behaviors and attitudes toward the lottery. To accomplish these two goals, they contacted C+R Research. OUR APPROACH Two Objectives, Two Surveys To meet the client’s needs, C+R conducted two robust online surveys: After…
overview One of C+R’s clients, a marketing cooperative, works with food manufacturer brands to launch new products throughout the year; therefore, packaging research is a regular part of their work. The client came to C+R looking for an efficient approach to incorporate packaging research into their workflow. C+R’s (– CopyIQ HL: https://www.crresearch.com/methods-quantitative-market-research-ad-testing) system emerged as…
overview One of C+R’s clients, a state lottery, runs many advertising campaigns throughout the year. In addition, the lottery has one “master brand” campaign that carries over to all advertising. The lottery and their agency had produced four potential TV ads as part of the master brand campaign and came to C+R to gain consumer…
