The Future of Payments: Practical Implications for Retailers
CPG, Ecommerce, Food & Beverage, Grocery, Retail, Shopper
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AI Personas
Bring your target market to life with dynamic, data-driven AI personas AI SmartPersonas gives your team always-on access to research-grounded consumer perspectives. Imagine having always-on access to “talk” with your brand’s target consumers and customers—without needing to invest the time or money in new research. This is the promise and possibility of AI personas. Whether…
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Flavored Alcohol Consumer Insights: Portfolio Growth Strategy for U.S. and Canada
overview Flavored Alcohol Market Research That Drives Action A leading beverage company partnered with C+R Research to map the flavored alcohol landscape across the U.S. and Canada, revealing growth segments, consumer priorities, and distinct brand roles that inform innovation and commercialization across seasons. A mixed-methods program integrated large-scale quantitative research with in-home ethno-groups and on-site…
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Frozen Multi-Serve Meals: Consumer Insights That Grow Trial, Repeat, and Loyalty
overview Frozen Meal Consumer Insights for CPG Growth A leading CPG food manufacturer partnered with C+R to understand how frozen and refrigerated multi-serve meals fit into real-life routines—and where product, packaging, and retail levers meaningfully improve satisfaction and repeat purchase across households with varied tastes and time constraints. The research revealed that multi-serve meals serve…
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Accelerating CPG Shopper Insights Across Diverse Audiences
overview Agile Shopper Insights for CPG Growth A leading CPG organization sought a future-forward agile research system to generate actionable insights across retailers, categories, and diverse shopper segments, with emphasis on Asian American and Hispanic/Latino audiences alongside primary shoppers nationwide. The objective was to develop a research solution that provided a flexible, on-demand ecosystem integrating…
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Substantiating Packaging Claims for a Leading CPG company
overview A major CPG company sought to enhance one of its products by introducing new packaging claims that would resonate with consumers. To ensure these claims were credible and defensible, they partnered with us to design and execute a claims substantiation study. The goal was to determine which claims could be supported by consumer perception…
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