overview Our client, a nonprofit organization, had piloted a support group program for animal care professionals suffering from mental health issues and also sought to identify the most appropriate mechanism to deliver support. C+R conducted a two-phase qual and quant project with veterinarians from across the United States to identify this audience’s needs and wishes…
overview As researchers, we often work with clients to help them better understand their shopper journey. When speaking of Shopper Journey work, most people immediately think of items purchased at retailers and the CPG industry. However, the shopper journey is important across all types of products and services, including the healthcare industry. While surgical procedures…
overview When it comes to improving patient outcomes, medication non-compliance is often cited as a top barrier. So how can a company offering a new time-saving and convenient prescription delivery option get their service into the hands of patients who need help? And, to what extent can physicians be enlisted as allies in promoting the…
