overview Our client, a national non-profit, outlined a plan for a series of research initiatives to better understand disparities in Black women’s maternity healthcare in the United States. The full 100-week journey sought to uncover these disparities and the causes behind higher mortality rates in the Black community. C+R’s Culturebeat team was selected as a research partner,…
overview Our client, the leading non-profit for specific disease research and education, offers a program to those patients who suffer from this disease. The program leverages collaboration between patients and healthcare providers to ensure all patients get high-quality care, treatment, and outcomes. The leaders of this collaborative program wanted to make sure that they were…
overview When patients and cardiologists are discussing the possibility of a medical device or procedure, there are many questions, fears, and concerns in patients’ minds. To help bridge knowledge gaps and walk patients through what they can expect, cardiologists use drawings, videos, and models, in addition to their oral explanation of the device and procedure….
overview For individuals receiving a diagnosis of heart failure, it often arrives unexpectedly; the revelation of their heart failure condition frequently occurs during a cardiovascular event requiring hospitalization. This diagnosis not only takes patients by surprise but also reveals hidden risk factors such as iron deficiency (ID) and iron deficiency anemia (IDA), which can be…
Turning Challenges to Opportunities In healthcare market research, as well as healthcare in general, grasping the terminology poses a significant challenge. Patients often face stressful life events, and the uncertainty surrounding their diagnosis or treatment can take a toll on their emotions. Similarly, healthcare providers may struggle with communication as they often feel they are…
overview Our client, a nonprofit organization, had piloted a support group program for animal care professionals suffering from mental health issues and also sought to identify the most appropriate mechanism to deliver support. C+R conducted a two-phase qual and quant project with veterinarians from across the United States to identify this audience’s needs and wishes…
overview As researchers, we often work with clients to help them better understand their shopper journey. When speaking of Shopper Journey work, most people immediately think of items purchased at retailers and the CPG industry. However, the shopper journey is important across all types of products and services, including the healthcare industry. While surgical procedures…
