overview Agile Qualitative Research to Benchmark and Improve PBM User Experience As digital healthcare access becomes the norm, pharmacy benefit managers (PBMs) must ensure their online and mobile portals are intuitive, informative, and user-centered. A leading pharmacy solutions company sought to deepen its understanding of how Medicare, Medicaid, and Commercial plan members perceive and use…
overview Empathetic Research to Elevate Multicultural Patient Journeys When a leading medical device company sought to better support Black and Hispanic patients living with AFib, they turned to a research partner with a deep understanding of both multicultural audiences and the healthcare space. Through immersive ethnographies and collaborative workshops, this research study uncovered the emotional…
overview Crafting a Patient-Centric Message for an Innovative AFib Treatment As a leading medical device company prepared to expand its atrial fibrillation (AFib) portfolio, our client sought to position and communicate the benefits of their device to both patients and healthcare providers. Through a multi-phase research initiative—including qualitative (positioning and creative evaluation) and quantitative message…
overview Agile Research That Shaped Bariatric Procedure Engagement Tools A global medical device company sought to improve how it engages with potential patients exploring less-invasive weight-loss treatments. Focused on advancing solutions in bariatrics—the medical specialty dedicated to managing and treating obesity—the company aimed to offer a safer, more accessible alternative to traditional surgical procedures. With…
overview Addressing Cultural Barriers to IBD Clinical Trial Participation A national health-focused nonprofit organization sought to address disparities in clinical trial participation for inflammatory bowel disease (IBD) among multicultural populations—specifically Black and Hispanic communities. This initiative aimed to uncover barriers to trial participation and inform culturally attuned outreach strategies. Using agile qualitative research, our team…
overview Building Retail Relevance in a Complex Pain Management Landscape A pharmaceutical company serving as the category advisor for analgesics (pain-relieving medications) partnered with a large retail client to elevate their positioning in the pain relief space. While the client had strength in traditional over-the-counter products, chronic pain shoppers were increasingly looking elsewhere—particularly to a…
overview Agile Research That Shaped Breast Cancer Ad Messaging An ad agency supporting a pharmaceutical company needed to test advertising concepts for a new metastatic breast cancer (mBC) treatment. The challenge? Conduct qualitative research with a very specific patient population—within a matter of days. With our expertise and nimble recruitment approach, we were able to…
overview Our client, a national non-profit, outlined a plan for a series of research initiatives to better understand disparities in Black women’s maternity healthcare in the United States. The full 100-week journey sought to uncover these disparities and the causes behind higher mortality rates in the Black community. C+R’s Culturebeat team was selected as a research partner,…
