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Driving Digital Success with Strategic UX Research
Driving Digital Success with Strategic UX Research Thursday, October 2 | 12 PM CT In this Emerge Smarter webinar session, we’ll explore how UX research can evolve across phases to meet changing stakeholder needs, and how effective collaboration can lead to deeper, more actionable insights. In collaboration with a leading Medical Device Company, we will…
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UX Research
Transforming Digital Experiences with Strategic Insights Understanding and Elevating User Experience In today’s digital-first world, user experience (UX) can define a brand’s success. We partner with you to uncover the nuances of how users interact with your digital products to inform strategies that elevate engagement and satisfaction. Whether launching a new platform, refining interfaces, or…
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Usability Testing of a Study App for Students
overview A school notetaking category leader was in the process of developing a new planner and notetaking mobile app and needed feedback from students to test overall usability to ensure the product is optimized before launch and adds additional value for its users. C+R first conducted live moderated interviews to capture a benchmark understanding of…
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Inspiring Generational Voter Turnout
overview A technology-based, non-profit organization was tasked with the objective of increasing voting participation rates during national elections, with a focus on midterm (non-presidential) election years. Understanding the power that media and communication possess to help drive the general public to the polls, message frames were developed to understand which communication strategy would inspire voter…
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Keeping a Pulse on Customer Satisfaction During a Transitional Time & Beyond
overview When a business telecommunications company acquired two larger competitors, the company needed a tool to monitor customer satisfaction throughout the process of the merger and onboarding services to one unified service provider. A continuous customer satisfaction tracking study helped the team monitor overall satisfaction and highlighted any potential areas of concern among current customers….
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Developing a Unique Brand Identity in an Emerging Tech Space
overview When it comes to hosting virtual meetings, the software is paramount. The meeting platform becomes the host’s virtual persona, so when technical problems arise, it reflects poorly on the host. If too many things go wrong, an embarrassed host might abandon a virtual meeting platform altogether. When we met, our client, a virtual meeting…
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Building an Effective Segmentation of Moms
overview A cable TV channel targeting young children had previously defined segments of moms based on their awareness/familiarity and engagement with the channel. However, as the channel looked to expand into new categories beyond television, it realized the need for a more detailed and sophisticated segmentation. To address this need, C+R surveyed more than 2,000…
