e-Commerce Shopper Essentials eBook
About This Ebook
Like you, C+R Research has been monitoring the developments in the online and brick-and-mortar grocery space. The facts are evident, consumers aren’t digging the whole in-store experience, and emerging is a seismic shift to online grocery shopping. Retailers and manufacturers must stay ahead of the online adoption curve to ensure they get their share of the tens of billions at stake.understanding omnishoppers and managing touch-points that will drive their decision making now and in the future.
In this eBook we’ll help you to understand your omnishoppers and manage the right touch-points that will drive their decision making now and in the future. To capture the trigger moments that lead to your omnishopper’s shift to online, we break them down into four parts:
- Overlay shopper personas on your receipt-based data.
- Link to relevant life events.
- Build a predictive model to identify your target/s.
- Create a plan to capture your prospect
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