From Insight to Action: Activating Research That Drives Decisions

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Great research doesn’t always lead to action—and that’s the problem. Too often, valuable insights stop at the report instead of informing real decisions, strategies, and momentum across the organization.

During this Emerge Smarter webinar, Kat Figatner, Senior Vice President at C+R, speaks on the benefits of Activation Workshops—facilitated, hands‑on working sessions designed to help teams move beyond insights and into action once the report has been delivered.

Kat shares how these collaborative work sessions bring cross‑functional stakeholders together to unpack what the findings truly mean for the business, align on what matters most, and define clear, practical next steps—while the learning is still fresh
These facilitator‑led work sessions bridge the gap between research findings and business execution. Rather than revisiting results, teams actively apply insights to identify opportunities, prioritize actions, and build shared ownership for what happens next.

If your organization is investing in research, this session will show you how to ensure that investment delivers real value long after the report is shared.

Speakers:

What You’ll Learn

  • How Activation Workshops fit into the research process after report delivery—and why they’re often the missing link between insight and impact
  • The benefits for your team, including stronger alignment, shared ownership of insights, and clearer direction on what to do next
  • What teams walk away with, from prioritized opportunities and action frameworks to concrete plans that move research off the page and into the business