Webinar

Smarter Segmentation: Innovative Tools + Collaborative Strategies

May 29 | 12:00 PM CT

Segmentation strategies must do more than describe your audience—they must adapt to the realities of a fast-changing marketplace. We’ve continually evolved our segmentation approach to meet our clients’ diverse and shifting needs.

Join us for our next Emerge Smarter webinar to hear our experts share how our adaptive methodologies—powered by advanced analytics, AI tools, and collaborative processes—ensure segmentation research delivers real-world business impact.

Through the lens of innovation and evolution, we’ll show how segmentation can become a living strategy that aligns teams, drives activation, and resonates across your organization.

Speakers:

What You’ll Learn:

  • Collaborative Foundations: How we work closely with client teams to build understanding and buy-in, ensuring lasting impact
  • Innovative Tools: Explore analytic techniques and AI platforms like SmartMod, SmartPilot, and SmartProbe that enhance our segmentation strategies
  • Immersive Activation: Discover how we bring segments to life through consumer panels, videos, and AI Personas that foster deeper internal engagement

Who Should Attend?

This session is ideal for marketers, researchers, and brand leaders looking to evolve their segmentation approach to meet today’s challenges and tomorrow’s opportunities.