The Payment Evolution: Practical Implications for Brands and Retailers

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Payment habits tend to be sticky. Yet evolving payment preferences, shaped by economic pressure, technology, and changing shopper expectations are accelerating meaningful change. Often the final touchpoint in the purchase journey, payment can reinforce trust or introduce friction that influences perceptions and long-term loyalty.

In this Emerge Smarter webinar, ShopperPulse™ experts, Kathleen Blum, Kayla Myhre and Matt Werner share key findings from our latest proprietary study on payment evolution. They will examine how behaviors are shifting across cash, credit, debit, BNPL, mobile wallets, biometrics, and crypto, while discussing practical implications for brands and retailers navigating a rapidly changing payments environment.

Speakers:

Topics include

  • How and why payment preferences are evolving across key methods
  • The strategic role of checkout in shaping loyalty, trust, and shopper experience
  • Practical research and business implications for brands and retailers planning for what’s next