Ana is a Senior Qualitative Director and supports the multicultural division of C+R Research. Her role at C+R is to manage research initiatives among different consumer segments with an emphasis on the U.S. Hispanic consumer as well as African and Asian American consumers.
She has 20 years of experience with particular strengths conducting primary qualitative research, identifying consumer insights, and translating insights into actionable strategies.
Ana previously worked for Coca-Cola, Heineken, Miller Coors, and Univision in various marketing and consumer insights roles. She also served as the founder of Sapience Consumer Insights, an independent market research firm. In this role, she led qualitative research projects for brands like Univision, HBO, Verizon, Home Depot, PepsiCo, Shake Shack, and other leading consumer trademarks.
As a bicultural and bilingual independent researcher, she has addressed the pain points and data needs she witnessed while on the client-side. Ana’s breadth of expertise includes concept, product, and ad testing, new product development, food research, and brand positioning studies for clients across various industries targeting the General population and the Hispanic market.