Mark Solotroff is a Senior Director on the qualitative team with nearly 25 years of strategic planning and consumer and market research experience.
Prior to joining C+R Research, Mark worked in the advertising and marketing world at agencies including Havas, Epsilon, and Draft (now FCB). Mark was also a founding partner of Atlas Group, a strategy and research consultancy that spun off from Draft’s Consumer Intelligence team. Mark has experience in moderation and facilitation, and he’s practiced in focus groups, online panels, one-on-ones, shop-alongs, ethnographies and trend tracking, workshops, brainstorming, and ideation sessions.
His agency experience has allowed him to work across the complete research lifecycle, including executing and analyzing research, mining for actionable insights, and creating inspirational strategies. Mark has worked within a wide range of industry verticals, including CPG, adult beverage, automotive, dining, financial services, health and beauty, retail, telecom and tech, pharma, and travel and hospitality, encompassing both B2C and B2B.
Mark’s education background includes The School of the Art Institute of Chicago, Drake University, Truman College, and The Burke Institute, where he was trained in qualitative research.