Shop-Alongs Carry On Remotely During COVID-19 for a Consumer Durable Manufacturer

Shop-Alongs Carry On Remotely During COVID-19 for a Consumer Durable Manufacturer

overview The pandemic affected all industries, including market research. For example, how do you safely conduct qualitative shop-alongs (where a moderator joins a consumer participant in-store to see first-hand how they shop) during a pandemic? Our client, a consumer durables manufacturer, had a special in-store display in select stores of a national home improvement chain….

A Third Perspective: Social Listening as a Complement to Traditional Qualitative and Quantitative Methodologies

A Third Perspective: Social Listening as a Complement to Traditional Qualitative and Quantitative Methodologies

This event has ended. Please complete the form to view the recording About This Webinar Social listening is one of those buzz words that we as market researchers hear quite often.  Millions of voices are talking about the brands they buy and consume every day. As researchers, it is tempting to want to capture and quantify…