Identifying Ways to Increase Website Engagement via Exploratory UX Research

Identifying Ways to Increase Website Engagement via Exploratory UX Research

overview A senior and retiree-based nonprofit had developed a digital web experience for pre-retired individuals to help motivate them to take action for long-term financial security. However, the bounce rates were higher than anticipated, meaning users were not staying on the site long enough to see all of the valuable information being offered. The organization…

The Power of Dining Missions and Live Look-Ins to Deep Dive into Consumers’ Experiences

The Power of Dining Missions and Live Look-Ins to Deep Dive into Consumers’ Experiences

overview Our client, a global food manufacturer, wanted to better understand consumers’ attitudes and usage when it comes to ordering protein from casual and fine dining restaurants. Additionally, they wanted to understand how those consumers use this specific protein at home, with particular emphasis on the jobs to be done for protein, the retailers shopped,…

Understanding the Inequities of Black Women’s Pregnancy Journeys

Understanding the Inequities of Black Women’s Pregnancy Journeys

overview Our client, a national non-profit, outlined a plan for a series of research initiatives to better understand disparities in Black women’s maternity healthcare in the United States. The full 100-week journey sought to uncover these disparities and the causes behind higher mortality rates in the Black community. C+R’s Culturebeat team was selected as a research partner,…

Helping to Develop Messaging Strategies for People at Higher Risk of Suicide

Helping to Develop Messaging Strategies for People at Higher Risk of Suicide

overview In July 2022, the U.S. transitioned the 10-digit National Suicide Prevention Lifeline to 988, an easy-to-remember three-digit number for 24/7 crisis care. With the nationwide transition to 988, a need arose for 988-specific formative research among groups at higher risk of, or disproportionately impacted by, suicide to help support culturally sensitive, responsive, effective, and…

Providing the Roadmap for a Non-Profit to Help Teens Raise Their Hand for Help

Providing the Roadmap for a Non-Profit to Help Teens Raise Their Hand for Help

overview Our client, a U.S. non-profit organization whose mission is to protect the emotional health and prevent suicide in teens and young adults, knows that seeking help can be a challenge for youth.  This leads to many struggling to, or completely failing to, reach out when faced with challenging situations as it pertains to their…

Increasing Program Participation Among Multicultural Patients

Increasing Program Participation Among Multicultural Patients

overview Our client, the leading non-profit for specific disease research and education, offers a program to those patients who suffer from this disease. The program leverages collaboration between patients and healthcare providers to ensure all patients get high-quality care, treatment, and outcomes. The leaders of this collaborative program wanted to make sure that they were…

Understanding the Patient Journey to Help Guide a Successful New Indication Launch

Understanding the Patient Journey to Help Guide a Successful New Indication Launch

overview For individuals receiving a diagnosis of heart failure, it often arrives unexpectedly; the revelation of their heart failure condition frequently occurs during a cardiovascular event requiring hospitalization. This diagnosis not only takes patients by surprise but also reveals hidden risk factors such as iron deficiency (ID) and iron deficiency anemia (IDA), which can be…