overview A medical and research non-profit was developing a strategic plan to grow their base of charitable donors. To help with this initiative, they sought to gain a thorough understanding of the different motivations to support charitable organizations, as well as general attitudes and emotions associated with the act of giving. C+R created a multi-phase…
overview How can a brand quickly respond to grow its share when favorable changes in a new market could mean increased demand for the products it sells? This was the question asked by a sports nutrition company that approached C+R for help understanding Japan’s growing fitness market. This growth had been driven by increased engagement…
overview In recent years, multicultural consumers have helped brands increase their sales. Many of these gains have come about due to companies’ efforts at outreach and a clear demonstration of how their products can enrich multicultural consumers’ lives. However, we know that not all multicultural consumers are alike. There are major differences between Asian, Hispanic,…
overview As movements and campaigns like Black Lives Matter, Stop Asian Hate, and LGBTQ+ Rights gain traction, more consumers are focused on supporting brands that demonstrate a commitment to equity and acceptance. To meet this demand (and also to be good citizens), brands have been busy researching the best, most authentic ways to support these…
overview A major lubricant brand was on an aggressive innovation growth path and had identified several potential new product concepts targeting the farming segment. When they called C+R, the client was ready to check their assumptions and elicit reactions from farmers themselves. Recognizing the power of context, the C+R team decided to conduct research interviews…
overview Frozen food sales surged during the COVID-19 pandemic, and retailers took note. One frozen foods manufacturer in particular saw the surge as an opportunity to grow its business in key growth channels, like club and dollar stores. Before approaching club and dollar retailers with category opportunities, the company needed to first understand what drives…
overview The pandemic affected all industries, including market research. For example, how do you safely conduct qualitative shop-alongs (where a moderator joins a consumer participant in-store to see first-hand how they shop) during a pandemic? Our client, a consumer durables manufacturer, had a special in-store display in select stores of a national home improvement chain….
overview A manufacturer of educational toys was planning to attend a popular consumer toy convention and wanted to use the opportunity to test two toy prototypes. They approached C+R for help converting visitors to their exhibit into research participants. To meet the client’s needs, C+R conducted qualitative intercept interviews with a Play Lab component, which…
overview Kids learn best when they are engaged and having fun. So how can a company that creates educational content ensure their products are as engaging as possible? Our client, a media company who produces kid-focused print and digital content, needed feedback from kids and parents to ensure their new products were on the right…
overview With the shuttering of Toys ‘R Us, the holiday shopping landscape changed drastically. Parents had to find new places to shop, and brands had to work overtime to meet changing needs. A major toy manufacturer wanted to satisfy and delight parents in this new environment, but they knew they first had to understand the…
