Can a Major Food Brand Make In-Roads Among Multicultural Consumers?

Can a Major Food Brand Make In-Roads Among Multicultural Consumers?

overview In recent years, multicultural consumers have helped brands increase their sales. Many of these gains have come about due to companies’ efforts at outreach and a clear demonstration of how their products can enrich multicultural consumers’ lives. However, we know that not all multicultural consumers are alike. There are major differences between Asian, Hispanic,…

Meeting Farmers on Their Own Turf

Meeting Farmers on Their Own Turf

overview A major lubricant brand was on an aggressive innovation growth path and had identified several potential new product concepts targeting the farming segment. When they called C+R, the client was ready to check their assumptions and elicit reactions from farmers themselves. Recognizing the power of context, the C+R team decided to conduct research interviews…

Increasing Share By Understanding the Omni-channel Path-to-Purchase

Increasing Share By Understanding the Omni-channel Path-to-Purchase

overview Frozen food sales surged during the COVID-19 pandemic, and retailers took note. One frozen foods manufacturer in particular saw the surge as an opportunity to grow its business in key growth channels, like club and dollar stores. Before approaching club and dollar retailers with category opportunities, the company needed to first understand what drives…

Shop-Alongs Carry On Remotely During COVID-19 for a Consumer Durable Manufacturer

Shop-Alongs Carry On Remotely During COVID-19 for a Consumer Durable Manufacturer

overview The pandemic affected all industries, including market research. For example, how do you safely conduct qualitative shop-alongs (where a moderator joins a consumer participant in-store to see first-hand how they shop) during a pandemic? Our client, a consumer durables manufacturer, had a special in-store display in select stores of a national home improvement chain….

Incorporating Play Labs Using a Toy Convention to Test Educational Prototypes

Incorporating Play Labs Using a Toy Convention to Test Educational Prototypes

overview A manufacturer of educational toys was planning to attend a popular consumer toy convention and wanted to use the opportunity to test two toy prototypes. They approached C+R for help converting visitors to their exhibit into research participants. To meet the client’s needs, C+R conducted qualitative intercept interviews with a Play Lab component, which…