overview A top greeting card company, who both manufactures and distributes greeting cards, party supplies, gifts, and gift wrap, realized their focus had been a bit stagnant on a key portion of their business – gift wrap (wrapping paper, gift bags, bows/ribbons and other accessories). The team realized they needed fresh learning in order to…
overview A state lottery needed a deeper understanding of the “path to purchase” lottery tickets and a broader understanding of their players’ behaviors and attitudes toward the lottery. To accomplish these two goals, they contacted C+R Research. OUR APPROACH Two Objectives, Two Surveys To meet the client’s needs, C+R conducted two robust online surveys: After…
overview In 2020, the onset of the COVID-19 pandemic quickly changed the way that most consumers purchased their consumables in the US, in turn changing the way that retailers offered their products. Out of necessity, the market saw a sharp rise in online ship-to-home shopping, home delivery services, and even drive-up fulfillment. As the pandemic’s…
