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Assessing the Physical and Digital Shopper Journey to Inform Retail Strategies
overview Our client, a major food company, sought to understand the physical and digital shopper journeys of the shelf-stable and refrigerated salsa, Mexican sauce, and guacamole categories among the General Population, as well as Hispanic shoppers. They approached C+R Research for help in implementing a path-to-purchase study that ultimately allowed them to develop long- and…
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Lottery Ticket Path to Purchase Illuminates New POS Strategies Across Channels
overview Our client, a state lottery corporation, sought to enhance their in-store shopper marketing strategies for future initiatives targeting prominent retail outlets, including convenience stores, gas stations, grocery stores, and liquor stores. Given their long-term partnership with C+R, they came to us to design a study to meet their objectives. With that in mind, C+R…
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Identifying Beverage Shoppers’ Pain Points and Delighters
overview To successfully meet business objectives, it’s imperative that brands have a thorough understanding of their customers, including differences among segments. Brands must understand what consumers want, how they use products, and how they shop. Additionally, they must be able to anticipate pain points that potentially drive shoppers away throughout the shopping journey and develop…
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eComm Path to Purchase Research: Case Study for a Pet Food Manufacturer
overview As ecommerce captures an increasing share of pet food sales, how should manufacturers adjust their marketing strategies? Given C+R’s vast experience in the category, a leading pet food and treat manufacturer approached us for help understanding digital shopping behaviors in the pet food space. C+R was excited to develop a comprehensive multi-phase and multi-method…
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Exploring the Path-to-Purchase Across a Variety of Channels
overview Although the Coronavirus pandemic impacted grocery-shopping behaviors, we don’t know to what extent or whether those behaviors have sustained over time. For example, we observed a large degree of channel-shifting, with an acceleration in the adoption of online grocery shopping and a decline away from c-store. However, we don’t know what portion of shoppers…
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Building a Complete Brand Picture
overview A state lottery needed a deeper understanding of the “path to purchase” lottery tickets and a broader understanding of their players’ behaviors and attitudes toward the lottery. To accomplish these two goals, they contacted C+R Research. OUR APPROACH Two Objectives, Two Surveys To meet the client’s needs, C+R conducted two robust online surveys: After…
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Shopper Path to Purchase Leads Innovation Strategies
overview A top greeting card company, who both manufactures and distributes greeting cards, party supplies, gifts, and gift wrap, realized their focus had been a bit stagnant on a key portion of their business – gift wrap (wrapping paper, gift bags, bows/ribbons and other accessories). The team realized they needed fresh learning in order to…
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The Path to Purchase of Alcoholic Beverages in an Ecommerce World
overview In 2020, the onset of the COVID-19 pandemic quickly changed the way that most consumers purchased their consumables in the US, in turn changing the way that retailers offered their products. Out of necessity, the market saw a sharp rise in online ship-to-home shopping, home delivery services, and even drive-up fulfillment. As the pandemic’s…
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