Research Services
Your Audience. Your Questions. Your Canvas.
One Canvas. Endless Ways to Learn.
Every organization has different audiences, questions, timelines, and internal resources. Canvas Communities flexes around those needs, creating an ongoing connection with customers, shoppers, patients, members, professionals, employees, and other key stakeholders.
Teams gain direct access to the people behind their business decisions, creating a trusted resource for ongoing learning, faster answers, and more confident action.
Strategic Clarity Starts with a Continuous Connection to Real People
Ready to build a smarter connection to your audience?
Why Communities?
Consumers Do Not Stand Still. Understanding Should Not Either.
One-time studies answer today’s important questions. Canvas Communities go further by providing an ongoing research program where teams can conduct new studies, explore emerging questions, and stay connected to changing needs, behaviors, and expectations. More than a hub for bringing together insights from different research, Canvas is an active research environment that helps teams fill knowledge gaps, build empathy, and connect learning across initiatives. Together, these capabilities give organizations the understanding they need to guide important decisions:
- Innovation and product development
- Brand strategy
- Customer experience optimization
- Communication testing
- Packaging and design decisions
- Retail and shopper strategy
- Healthcare patient engagement
- Membership and loyalty growth
Why Canvas for Your Community
Built Around Your Goals
Every engagement is shaped around your objectives, audiences, learning priorities, and organizational needs.
Expert-Led, not Just Tech
Successful communities require more than software. They require strategic thinking, thoughtful engagement, and experienced researchers who know how to translate feedback into decisions.
Flexible Service by Design
Choose the service model that fits today and adapt as needs change.
Human-Led. AI-Enhanced.
Use AI where it adds value while relying on people for quality, context, strategic thinking, and meaning.
Always-On Learning
Keep consumer knowledge current through an ongoing connection to real people.
Where Ongoing Learning Leads
Proven Across Categories and Business Challenges
Canvas Communities provide an ongoing connection to the people who matter most, helping organizations identify opportunities, reduce uncertainty, and make better decisions with confidence.
Guiding Omnichannel Shopper Strategy
An omnishopper community enabled a leading brand to monitor evolving behaviors and identify emerging opportunities before competitors.
Accelerating Innovation Decisions
An agile innovation community helped a CPG organization rapidly evaluate concepts, packaging, and product ideas throughout development.
Reaching Hard-to-Reach Audiences
A specialized community allowed a brand to conduct longitudinal IHUT and qualitative learning among difficult-to-recruit participants.
Strategic Partnership, Not Just Platform Access
Technology powers the experience. Experienced researchers create the value. C+R combines community technology, audience engagement expertise, and strategic consulting to help organizations turn ongoing conversations into confident decisions.
Flexibility in How We Partner
We Offer Three Engagement Models
Our community researchers will provide expert guidance and support from the start by helping recruit the right participants and set up your Canvas and then remain available along the way to keep the community running smoothly and the research aligned with your goals.
Canvas Create
Fully Managed
C+R manages the full program, from design and recruitment through engagement, analysis, and reporting. Best for white-glove partnerships, complex programs, or long-term learning initiatives.
Canvas Co-Create
Shared
Your team and ours work side by side on the research. Manage the parts of the work you prefer to handle, with C+R support available for specific tasks, such as programming or analysis, or for full-service execution when needed. This flexible model gives you the right level of strategy, quality, and execution support at every stage.
Canvas Explore
Self-Service with Expert Support
Your team manages the research, with C+R expertise available when guidance can strengthen the work.
Built with Tools for the Decisions Your Business Needs to Make
Canvas supports quantitative, qualitative, digital, in-person, and AI-based methods allowing the right approach for every question.
- Quick Polls
- Surveys
- AI-enhanced conversational surveys
- Digital ethnography and discussion boards
- Live online interviews and focus groups
- AI-moderated interviews
- Shopping missions and shop-alongs
- Journals/Diaries
- In-home usage tests
- User experience
Continuous Learning. Real Business Impact.
Organizations and brands use C+R’s Canvas Communities and audience engagement programs to stay connected to evolving consumer and shopper behaviors, support innovation, reach specialized audiences, improve products and experiences, and build knowledge that strengthens decisions over time.
Featured community case studies and resources include:
featured communities
case studies & examples
online research communities featured resources
Ready to Build Continuous Consumer Understanding?
Canvas Communities gives your team the flexibility, expertise, and ongoing audience connection needed to move from isolated answers to lasting strategic clarity and current consumer knowledge.
