For the first time in US history the number of single adults outnumber married ones, yet few companies are targeting this growing segment. Brands are missing out on an estimated $567 billion in singles' spending power by not using marketing materials to build a relationship with the single adult.
C+R Research has collaborated with TPN, a top retail agency, to uncover key insights that are essential to understanding this influential group, coined The New Independents.
Click here to download our ebook, A Marketing Blind Spot: The Rise Of The Single Adult Majority that enlightens truths about this powerful untapped segment.
