Ally Williams

Director, Online Qualitative Research

meet Ally

Ally is an Online Qualitative Director who has been a key member of the C+R team since 2018.

She has spearheaded a diverse array of research projects, including messaging and positioning studies, concept development, product usage, and various in-depth consumer explorations. Ally also has ample experience managing international projects, and brings a global perspective to her work, effectively navigating cultural nuances to deliver actionable insights. She is adept at employing mixed methods projects, seamlessly integrating qualitative and quantitative insights to provide comprehensive and innovative research solutions.

Ally also helped spearhead SmartPulse, our neuroscience tool for assessing experiences.

Ally holds a B.A. in Psychology from the University of Colorado.