Ana Villodres
Vice President, In-Person Qualitative Research
meet Ana
Ana Villodres is a Vice President of Qualitative Research at C+R Research, bringing more than 20 years of experience in brand management and consumer insights.
Her career combines client-side marketing roles at Coca-Cola, Heineken, and Miller-Coors with agency-side insights experience at Univision, as well as independent consulting as the founder of Sapience Consumer Insights. This dual-lens background enables Ana to translate consumer behavior and cultural dynamics into clear, actionable business strategies.
As a bilingual, bicultural moderator, Ana has deep cultural and research expertise across traditional and digital qualitative methodologies, including ethnographies, in-depth interviews, online journals, and focus groups. She has led research with both multicultural and general market audiences across the food and beverage, media, financial services, and nonprofit sectors.
Ana holds a Bachelor of Science in Business Administration from the University of Los Andes in Colombia and is a Riva-trained moderator.
