Cynthia Nuñez Schaffer

meet Cynthia

Cynthia joined C+R Research in 2013 and currently serves as an Associate Director, as well as a member of the CultureBeat team. With a strong focus on quantitative research, Cynthia specializes in the Hispanic/Latino market. As a fully bicultural and bilingual researcher of Mexican descent, she brings a deep cultural understanding and unique perspective shaped by her upbringing in a bicultural household. ​

During her time at C+R, Cynthia has worked on varying research methodologies, including market segmentation, attitude and usage, concept evaluations, in-home usage, and tracking studies – primarily within the consumer-packaged goods industry. ​

Cynthia holds a B.S. in Marketing andFinance from DePaul University in Chicago.