Research Director, Communities & Panels
Rhonda Eviston is responsible for the day-to-day management of YouthBeat®, C+R’s on-going lifestyle & behaviors study of kids, tweens, teens, and their parents.
Rhonda has been a researcher for over 20 years and joined C+R in 1994. She has experience in a wide range of quantitative methods involving concept testing, home usage tests, and customer satisfaction studies. Rhonda has managed several large-scale tracking studies in a variety of industries including home improvement, casual dining, and cable television.
Before joining C+R, Rhonda was an Account Manager at Dimension Research and a Senior Project Manager at Strategic Radio Research.
Rhonda received her BA in Communications with a concentration in Broadcasting from Illinois State University.