The crossroads of attitudes and behaviors has always been a key focus to aid us in understanding the trajectory of brands and to keep pace with evolving shopper patterns. In the past, the connection between these two components were mainly accomplished indirectly, and many times with assumptions attached. Now, we have the ability to bridge this gap with our new shopper insights product, Illuminator®. Listen to Terrie Wendricks, Vice President of ShopperEyes® and Ashleigh Williams, Qualitative Research Director for this Emerge Smarter webinar series. In this webinar recording, Terrie and Ashleigh demonstrated through our Illuminator solutions how our custom qualitative and quantitative research expertise, along with behavioral panel data can give you fully dimensionalized, actionable insights.
In this webinar recording, you will learn how:
- Our suite of Illuminator solutions can help you move your business forward – whether you want to focus on channels, specific retailers, target shoppers, or categories
- We’ve elevated traditional segmentation research through our Dollars + Attitudes framework
- Through case study examples, we've leveraged several different Illuminator® solutions to address a variety of shopper marketing issues