Focus Groups have become an outlawed approach by some companies, but why? In this webinar we explain when to use Focus Groups and how to execute them effectively in your research strategy.
Navigating the digital space in an omni-channel world is challenging, but it needn’t be. In this webinar, we will share some tips on how to align your e-commerce strategy with shopper insights to help reduce some of the uncertainty.
Whether you need to test rough-cut ads, finished commercials, storyboards, positioning themes or more, CopyIQ is the perfect method that marries qualitative and quantitative to get quick, comprehensive creative testing done at a fraction of the cost.
As an extension of YouthBeat®, we are now tapping into the hearts and minds of families across the globe. In this webinar, Mary McIlrath, Ph.D. will give a glimpse into some key findings from the study.
In this webinar we look at US Hispanics views on healthy eating trends, lifestyle changes, and the factors that influence their behaviors and purchase decisions.
Digital has been part of the shopper journey for a long time. But now, on some occasions, the shopper journey is totally digital. In this webinar we discuss how the online shopping journey differs and what remains the same.
