Through our partnership with InfoScout, C+R has access to real-time receipt data, which allows us to marry actual purchasing behavior (the what) with our custom research expertise (the why). In this webinar we will illustrate how we have evolved our research methods to better address the most challenging brand and shopper research questions through leveraging the power of InfoScout’s receipt data.
Communities and panels have come a long way in the past decade. While they still provide quick, continuous access to your consumers of interest, there’s more than meets the eye! To “take it up a notch,” think of communities not as a stand-alone method or tool, but as a part of a larger research strategy and offering.
In this webinar we will share insights on how to use agile qualitative research to optimize an idea or design, and how to garner quick insights and results without sacrificing quality.
Focus Groups have become an outlawed approach by some companies, but why? In this webinar we explain when to use Focus Groups and how to execute them effectively in your research strategy.
Navigating the digital space in an omni-channel world is challenging, but it needn’t be. In this webinar, we will share some tips on how to align your e-commerce strategy with shopper insights to help reduce some of the uncertainty.
Whether you need to test rough-cut ads, finished commercials, storyboards, positioning themes or more, CopyIQ is the perfect method that marries qualitative and quantitative to get quick, comprehensive creative testing done at a fraction of the cost.
As an extension of YouthBeat®, we are now tapping into the hearts and minds of families across the globe. In this webinar, Mary McIlrath, Ph.D. will give a glimpse into some key findings from the study.
