Today's preschoolers have much in common with the cohorts that came before them, but there's no denying that this generation of 2 to 5 year olds is experiencing the world differently than preschoolers of the past. To truly understand this market, it's important to rely on real data that reveals the way this group lives now.
It's no secret that the growth of the Hispanic market has been extraordinary. And just as importantly, the characteristics of the growth segment within the Hispanic market are reshaping this population as a whole. U.S. Hispanics are now younger, more multicultural, and exposed to more products.
In this webinar, we simplify Online Qualitative into a menu of solutions, and present case studies for 8 distinct research needs. You'll emerge confident in how to use Online Qualitative for your team, clutter-free.
Marketers understand that they need to connect with millennial consumers in different ways than previous generations, but how does that translate when we're talking about this new crop of parents - the Millennial parents?
Kids' fascination with celebrities might not be new, but today's youth feel closer to fame than any generation before them. Whether it's the fantasy of being discovered on YouTube, the chance to vote for the next American Idol, or the ability to tweet
Online qualitative with kids? It's not a fairy tale. Our veteran youth and family experts have pioneered a dynamic hybrid method that leverages the strength of digital natives' comfort with technology, supported by traditional observation and interpretati