Amy Henry, Vice President Youth Insights, will be presenting, “Understanding App Value from Parent’s Perspective” at this year’s Digital Kids Summit. The summit, the must-attend event for brand owners, entertainment and media executives, marketers, producers, digital media directors and licensing professionals seeking to engage children online and on digital devices, will take place on September 19 in San Francisco.
During this presentation Henry reveals what parents of preschoolers through tweens see as “value” in the apps they allow their children to use. She’ll also explore the role kids play on the influence of app purchases. Along the way, Henry will bash some myths and unveil the new truths about parents’ relationship to apps today.
To attend the conference there are multiple registration options: go to Digital Kids Summit or Digital Kids Edu for more information on both events as well as possible multi-even registration discounts.