Understanding the AFib Journey Among Patients of Color: Insights to Inspire Inclusive Healthcare Strategies

Understanding the AFib Journey Among Patients of Color: Insights to Inspire Inclusive Healthcare Strategies

overview Empathetic Research to Elevate Multicultural Patient Journeys When a leading medical device company sought to better support Black and Hispanic patients living with AFib, they turned to a research partner with a deep understanding of both multicultural audiences and the healthcare space. Through immersive ethnographies and collaborative workshops, this research study uncovered the emotional…

Increasing Clinical Trial Engagement Among Black and Hispanic IBD Patients

Increasing Clinical Trial Engagement Among Black and Hispanic IBD Patients

overview Addressing Cultural Barriers to IBD Clinical Trial Participation A national health-focused nonprofit organization sought to address disparities in clinical trial participation for inflammatory bowel disease (IBD) among multicultural populations—specifically Black and Hispanic communities. This initiative aimed to uncover barriers to trial participation and inform culturally attuned outreach strategies.  Using agile qualitative research, our team…

Understanding Above Premium Beer Consumers: A Segmentation Strategy for a Global Beverage Company

Understanding Above Premium Beer Consumers: A Segmentation Strategy for a Global Beverage Company

overview Guiding Portfolio Growth in the Above Premium Beer Category A top-tier beverage company sought to refine its approach in the competitive Above Premium beer market. With an eye toward long-term growth, the organization partnered with C+R Research to gain foundational insights into consumer behaviors, attitudes, and motivations. This comprehensive segmentation study delivered more than…

Commitment Over Campaigns: How to Build Real Relationships with Multicultural Consumers

Commitment Over Campaigns: How to Build Real Relationships with Multicultural Consumers

this event has ended. please complete the form to view the recording. In today’s world, reaching multicultural audiences is essential for brand growth. These consumers represent a significant and expanding share of the market. But to truly thrive, brands need more than just one-off efforts; they need a lasting, authentic commitment to understanding who these…

Assessing the Physical and Digital Shopper Journey to Inform Retail Strategies

Assessing the Physical and Digital Shopper Journey to Inform Retail Strategies

overview Our client, a major food company, sought to understand the physical and digital shopper journeys of the shelf-stable and refrigerated salsa, Mexican sauce, and guacamole categories among the General Population, as well as Hispanic shoppers. They approached C+R Research for help in implementing a path-to-purchase study that ultimately allowed them to develop long- and…