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How the immigration climate affects Hispanic families’ well-being and sense of safety when seeking medical care.
Best Practices, Healthcare, Hispanic / Latino, Multicultural, Qualitative Research, Quantitative Research
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Flavored Alcohol Consumer Insights: Portfolio Growth Strategy for U.S. and Canada
overview Flavored Alcohol Market Research That Drives Action​ A leading beverage company partnered with C+R Research to map the flavored alcohol landscape across the U.S. and Canada, revealing growth segments, consumer priorities, and distinct brand roles that inform innovation and commercialization across seasons. A mixed-methods program integrated large-scale quantitative research with in-home ethno-groups and on-site…
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Accelerating CPG Shopper Insights Across Diverse Audiences Â
overview Agile Shopper Insights for CPG Growth A leading CPG organization sought a future-forward agile research system to generate actionable insights across retailers, categories, and diverse shopper segments, with emphasis on Asian American and Hispanic/Latino audiences alongside primary shoppers nationwide. The objective was to develop a research solution that provided a flexible, on-demand ecosystem integrating…