C+R's Mary McIlrath Ph.D., Senior Vice President, and Erin Barber, Vice President, will be speaking on Wednesday, November 14, 2012.
In their session "Falling Dow + Rising Tao: What the Quest for Balance Means for Your Brand," Mary and Erin will discuss how hard economic times have shifted the way consumers prioritize the pieces of their lives, and the way they select brands to help them walk their chosen path. Using mobile and video ethnography, they have captured the latest balancing act and will show you what it means for your brand.
Also, swing by our booth and chat with our experts about your next complex research project. And, while you're there, grab a Chicago favorite--Garrett's Popcorn!
Still need to register for the conference? Receive 25% off your registration by using our discount code TMRE12CR on The Market Research Event site.