By Bob Relihan, Senior Vice President
Leonard Murphy has just posted a preview of the latest GRIT Study. In it he identifies the top emerging trends in Marketing Research. The top five are:
1. Online Communities
2. Mobile Surveys
3. Social Media Analytics
4. Text Analytics
5. Big Data Analytics
Some of you may recall my previous posts: Qwiki for Video Collages and Exploring Popular Memes as New Projective Activities. I recently presented at the QRCA Conference in San Diego to share these ideas as well as a few other favorite apps for research purposes.