Communities and panels have come a long way in the past decade. While they still provide quick, continuous access to your consumers of interest, there’s more than meets the eye! To “take it up a notch,” think of communities not as a stand-alone method or tool, but as a part of a larger research strategy and offering.
At C+R, we have found that we're able to uncover deep emotional insights and build empathy with your consumers and customers with online and even mobile projects. To do this though, we need to earn the right with consumers so that they tell us what we wan
We discovered that in order to harness the emotional insights that you need from consumers during online qualitative you have to first earn the right to get those emotional responses and build that empathy with your customers. In this second blog of the s
We discovered that in order to harness the emotional insights that you need from consumers during online qualitative you have to first earn the right to get those emotional responses and build that empathy with your customers. In this second blog of the s
Between computers, tablets and mobile phones, brands now have the opportunity to reach shoppers no matter where they are and what they are doing. But how does this affect what individuals actually purchase and how they come to make that decision?
It is clear that Online Communities are a growing research method. But, what are communities exactly. It is not an idle question, as I was reminded this week when I was asked to explain them to a marketing manager who had never used them.
By Bob Relihan, Senior Vice President
Leonard Murphy has just posted a preview of the latest GRIT Study. In it he identifies the top emerging trends in Marketing Research. The top five are:
1. Online Communities
2. Mobile Surveys
3. Social Media Analytics
4. Text Analytics
5. Big Data Analytics
Some of you may recall my previous posts: Qwiki for Video Collages and Exploring Popular Memes as New Projective Activities. I recently presented at the QRCA Conference in San Diego to share these ideas as well as a few other favorite apps for research purposes.
