meet Aniké Aniké is a Research Director on the qualitative team at C+R Research. An experienced researcher and moderator known for turning complex data into clear, actionable insights, Anike excels at building rapport with consumers, uncovering what truly matters, and helping clients clearly understand the “so what” behind the data. Her work is grounded in…
meet Demetra Demetra brings more than 20 years of progressive IT experience across cloud migrations, enterprise infrastructure, and technical team leadership. She specializes in overseeing large-scale Microsoft 365 and Azure environments supporting more than 100,000 users, with deep expertise in security, compliance, and cloud transformation initiatives. Throughout her career, Demetra has led complex Azure and…
meet Victoria Victoria has nearly 10 years of quantitative research experience leading projects such as brand equity work, tracking studies, message testing, creative testing, and qual-quant hybrid projects. She has experience across a range of industries including services, CPG, food, and beverage, with deep experience in the alcohol category (beer, RTD, and spirits). Throughout her…
meet Ally Ally is an Online Qualitative Director who has been a key member of the C+R team since 2018. She has spearheaded a diverse array of research projects, including messaging and positioning studies, concept development, product usage, and various in-depth consumer explorations. Ally also has ample experience managing international projects, and brings a global…
meet Renee Renee Szwedo leads C+R’s Data Collection department, driving strategic initiatives that enhance efficiency, quality, and innovation. Since joining C+R in 2012, she has been instrumental in the department’s growth—programming complex projects, optimizing processes, and introducing advanced tools to streamline workflows. With a B.S. in Computer Science from the Illinois Institute of Technology, Renee…
meet Valerie Valerie Ziegler, Qualitative Research Director joined the Community and Panels team of C+R in 2021. She has worked in a variety of research settings starting as a Research Scientist in the field of Molecular Biology before transitioning into Market Research in 2018. She has experience in Social Listening and conducting qualitative and quantitative…
meet Kayla Kayla joined C+R as an Associate on the Online Qualitative team in 2019. After 5 years of working in Online Qualitative research, Kayla transitioned to the Shopper Insights team where she is now involved in both qualitative and quantitative projects that contain shopper elements. Since joining C+R, Kayla has developed experience with various…
meet Jackie Jackie Cutsinger, Director, Advanced Analytics, joined C+R in 2021 and is responsible for analysis and reporting of a wide array of advanced statistical techniques such as modeling, segmentation, discrete choice exercises (conjoint and MaxDiff), decision trees, and pricing methods for research studies across many different industries. Jackie has a considerable amount of…
meet Rossybel Rosie joined C+R Research in 2006 and is currently a Senior Director of Live Qualitative Immersion Operations; she brings 25 years of market research field experience to our LatinoEyes and Culturebeat teams. She is a bilingual and bicultural Hispanic from Guatemala. Since joining C+R, Rosie has managed projects from inception to completion in…
meet Erika Erika Patino is a Senior Research Director in the LatinoEyes® Division. Erika is primarily involved in quantitative research, with a focus on the U.S. Hispanic market. Since joining C+R in 2012, Erika has been involved in a variety of projects and has gained experience in market segmentation, attitude and usage, concept evaluations,…
