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Despite COVID, Brands Still Need Consumer Research to Know Where They Stand

Despite COVID, Brands Still Need Consumer Research to Know Where They Stand

Steve Stallard, Senior Vice President

Brands have been facing uncertainties since the start of the COVID-19 pandemic; and for many of them, this has led to tightening budgets, primarily spending less on advertising.

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Market Research: From Academia to Real World

Market Research: From Academia to Real World

Mary McIlrath, Senior Vice President

If you earned a graduate degree in Business in the 2010s or 2020s in the Midwest, chances are you had to sit through one of my guest lectures along the way.

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Is It OK If Your Market Research Isn’t Always Revolutionary?

Is It OK If Your Market Research Isn’t Always Revolutionary?

Erika Hammer, Vice President

I know I speak for many of my colleagues when I say that we’d love our work life to go back to the “status quo” – pre-pandemic conditions.

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Consumer Connections Series: Back To School Key Takeaways

Consumer Connections Series: Back To School Key Takeaways

Mimie Lund, Vice President

On September 30, 2020, C+R Research hosted a Back-to-School Consumer Roundtable discussion to explore parent and family experiences, mindsets, and behaviors during this remarkable mid-pandemic, bac

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Holiday Travel During COVID-19

Holiday Travel During COVID-19

Kayla Myhre, Online Qualitative Analyst

As we near the end of 2020, it’s safe to say that it hasn’t been the year that anyone was expecting.

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Consumer Connections Series: Connecting with Hispanic Consumers to Amplify Their Voices - Key Takeaways

Consumer Connections Series: Connecting with Hispanic Consumers to Amplify Their Voices - Key Takeaways

Jorge Martinez, Vice President

As a company doing business in 2020, we at C+R Research believe it is critical to both understand and relate to consumers of all backgrounds and identities.

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Digital Main Street: How Small Businesses are Evolving During COVID

Digital Main Street: How Small Businesses are Evolving During COVID

Alex Palermo, Vice President

Over the past seven months, I’ve noticed an evolution in how my neighborhood mom and pop shops are conducting business.

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Qualitative Research: The Return to In-Person Fieldwork

Qualitative Research: The Return to In-Person Fieldwork

Kat Figatner, Senior Vice President

On March 11 and 12, 2020, I had typical days as a qualitative moderator.

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