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Putting the Shopper First: Category Management Reinvented to Include Shopper Insights

Putting the Shopper First: Category Management Reinvented to Include Shopper Insights

Terrie Wendricks, Vice President

The category segment is the primary platform from which CPG brand owners interact with retailers, and Category Management provides the language, process framework, and metrics for communicating all

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Benefits of a Collaborative Culture

Benefits of a Collaborative Culture

Erika Hammer, Vice President

At C+R, we consider ourselves a bunch of smart people who have a passion for market research.

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2019 Package Theft Statistics Report

2019 Package Theft Statistics Report

2019 Package Theft Statistics Report

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Highlights of My Market Research Internship in Chicago

Highlights of My Market Research Internship in Chicago

Rachel Golberg

As I wrap up my internship at C+R Research, I’ve started to think back on all I’ve learned and experienced throughout these past five months.

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Halloween History and 10 Fun Facts

Halloween History and 10 Fun Facts

Derek Bertelsen, Senior Project Manager

The holiday we know as Halloween started as a pre-Christian Celtic festival called Samhain (a Gaelic word pronounced “sow-win”), annually held around the first of November to celebrate last day of

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The Impact of Cultural Shifts/Trends on the Marketplace

The Impact of Cultural Shifts/Trends on the Marketplace

Hillary Stifler, Vice President

In grad school, I read a great book by

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B2B Research:  How Builders Seek to Create More Community as Technology Becomes More Isolating

B2B Research: How Builders Seek to Create More Community as Technology Becomes More Isolating

Alex Palermo, Vice President

We recently attended the Home Improvement Research Institute Summit (HIRI), where we learned about trends that are driving changes in the home improvement and construction industry.

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Is the ‘Organic’ Trend Wilting?

Is the ‘Organic’ Trend Wilting?

Zoe Honeycutt, Qualitative Project Coordinator

Organic has been a popular trend in the food and beverage space since the early 2000s when organically-raised fruits and vegetables first became widely available.

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