Emerge Smarter Blog

The Future of Streaming Services and Entertainment in 2021 and Beyond

Sarah Gonyon, Sr. Quantitative Analyst

Before the pandemic, streaming services like Netflix, Hulu and Disney+ had become staples in household budgets but household penetration increased even more during the stay-at-home mandates that oc

Tying Rakhis: How Indian Siblings Express Love & Protection

Shaili Bhatt, Senior Director

Rakshabandhan (Rak·sha Bun·dun) is a traditional Hindu ceremony that is popular among Indian families in South Asia as well as in the United States.

Re-emerging from COVID: What Are Consumer and Shopper Attitudes & Behaviors? - Key Takeaways

Mimie Lund, Vice President

On August 5, 2021, we continued our Consumer Connections Series and hosted a Consumer Roundtable discussion to explore consumer and shopper attitudes, mindsets, and behaviors during this uncertain

Creating the Trifecta with Shopper Research

Terrie Wendricks, Vice President

COVID-19 has demonstrated to us, more than ever, the challenges of a rapidly changing retail marketplace.

The Benefits of Using Communities and Panels for Product Testing

Brendan Sanok, Sr. Online Qualitative Analyst

While the pandemic shows signs of subsiding and in person research starts to return, online research still remains a promising method of conducting product testing.

Everyone is truly awesome

Derek Bertelsen, Sr. Project Manager (he/him/his)

Growing up as a gay kid in a small Midwestern town – being told what toys I should play with, or what I should wear, or how I should talk or walk – the message that I sometimes got was that I was w