Emerge Smarter Blog

Are Shoppers Longing for a Simpler Time?

Kathleen Blum, Vice President

Human beings tend to be creatures of habit.

Generation vs. Life Stage – How to Glean Insights Through Micro Communities

Cailun Gangi, Director

Generational research is always top of mind for our clients, and at C+R, we are constantly thinking about how behaviors vary from generation to generation.

2022 Package Theft Statistics Report

American consumers (and businesses alike) are facing an uncertain future due to inflation and a p

Three Perspectives of Hispanic Retro-Acculturation (Part 3): Acculturated to Bicultural

Erika Patino, Director

In the second blog in this 3-part Hispanic retro-acculturation series, Ana Villodres

Did you know that October is LGBTQ+ History Month?

Anna Rossi, Senior Analyst

When you think about the LGBTQ+ community, the first month that comes to mind is probably June – Pride Month. But October also marks a time for important LGBTQ+ celebrations:

Three Perspectives of Hispanic Retro-Acculturation (Part 2): A Teenager Reconnects with His Hispanic Heritage

Ana Villodres, Senior Director

In our first blog in our Hispanic retro-acculturation series, we learned how becoming a new mom inspired Cynthia Schaffer to think about

Multicultural and Hispanic Marketing: A Marathon Not a Sprint

Jorge Martínez-Bonilla, Senior Vice President
Ana Villodres, Senior Director

Like the marathon runner who failed to properly prepare for the long-distance haul, brands often train more for the shorter sprint. Multicultural marketing is a feat that takes a marathon commitment.

Three Perspectives of Hispanic Retro-Acculturation (Part 1): Motherhood Inspires Re-acculturation

Cynthia Nuñez Schaffer, Senior Analyst

What is Acculturation?