Emerge Smarter Blog

LGBTQ+ rights are still facing serious threats – How can brands help?

Anna Rossi, Senior Analyst

Happy Pride Month! 

Juneteenth - A Time to Celebrate and an Opportunity to Educate

Angela Roberts, Vice President

During this time last year (2020), people from various cultural backgrounds were hearing about Juneteenth for the first time.

Pride Month: An Opportunity for Corporations to Show Their True Colors

Brian Cancian, Qualitative Research Director

Every June, a seemingly relentless wave of rainbows makes its way through many facets of everyday life.

Buy Now, Pay Later Statistics and User Habits

Buy Now, Pay Later Statistics and User Habits

Gender Pronouns: Small words that make a big difference

Derek Bertelsen (he/him/his), Sr. Project Manager

In the summer of 2020, when our country was at a crossroads where the coronavirus pandemic intersected with the nation’s racial reckoning, I, like many, started educating myself in the experiences

C+R Makes Crain’s Best Places to Work in Chicago List at #10 Among Midsize Companies!

Margot Benish, Senior Director

As a marketing insights firm, we are no strangers to survey design and data analysis. Of course, this is what we do day in and day out for our clients.

Authentically Engaging Consumers with NFTs: Four Tips for Brands

Zoë Honeycutt, Qualitative Analytical Support Specialist

Although they’ve been floating around the internet since the mid-2010s, non-fungible tokens (NFTs) are beginning to go mainstream.

SmartMarket Segmentation: Finding Your Target with Affordable, Agile Market Research

Steve Stallard, Senior Vice President

When we at C+R envisioned our A+U NOW® attitude & usage DIY market research tool, it had to meet specific market needs for real time consumer insights.