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Pride Month Marketing:  From Riot to Retail

Pride Month Marketing: From Riot to Retail

Derek Bertelsen, Senior Project Manager

Throughout June, rainbows are showing up everywhere – from online retailers to big box brands, and restaurant menus – as brands show their support for the LGBTQ community.

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Net Promoter Score (NPS):  Managing the Obsession

Net Promoter Score (NPS): Managing the Obsession

Erika Hammer, Senior Director

A recent Wall Street Journal article, "The Dubious Management Fad Sweeping Corporate America

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CultureBeat® Celebrates Juneteenth, a Lesser Known African American Holiday

CultureBeat® Celebrates Juneteenth, a Lesser Known African American Holiday

Ashleigh Williams ​, Research Director

Annually in February, Black History Month is observed and celebrated for the achievements and history of African American people.  Schools and brands alike pay homage during this month.

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Concept Testing:  Forced to Choose Just One?

Concept Testing: Forced to Choose Just One?

Erika Hammer, Senior Director

I was recently watching a PechaKucha presentation that was presented in Chicago late last year.

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50 Years Ago – the Birth of Pride Month

50 Years Ago – the Birth of Pride Month

Derek Bertelsen, Senior Project Manager

While there were several events that led to the eventual creation of the modern-day Pride Month – the formation of the Society for Human Rights in Chicago in 1924, the creation of The Mattachine So

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eCommerce + Online Qualitative Research Sitting in a Tree

eCommerce + Online Qualitative Research Sitting in a Tree

Emily Prozeller, Senior Director

Like any industry, research has evolved to keep up with the unfolding demands for our services.

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Advertising Research: Is Research on Ad Effectiveness Worthwhile?

Advertising Research: Is Research on Ad Effectiveness Worthwhile?

Erika Hammer, Senior Director

It could be. But, it depends on your campaign, media spend/vehicles, and if you do research, it must be done the right way.

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The Soup-to-Nuts of Product Testing Logistics

The Soup-to-Nuts of Product Testing Logistics

Jim Farina, Logistics Director

Placing your products in the homes of consumers is essential to market superiority
 

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