Emily Prozeller, Vice President
Before the last decade, the word “community” meant very little when it came to market research. At that time, online capabilities, in general, were still burgeoning.
Ashleigh Williams, Research DirectorKat Figatner, Senior Vice President
As qualitative researchers, we often find ourselves in the trenches with consumers, seeing firsthand the environments, interactions, and behaviors that influence their daily lives.
Ashleigh Williams, Research Director
Clients often come to us with the request, “How do I reach the African American consumer?” Sounds easy enough, right? But it may not be that simple.
Zoe Honeycutt, Qualitative Analytical Support Specialist
With the beginning of a new year (and decade) comes the inevitable slew of articles predicting what trends will influence consumers’ habits in 2020.
Alex Palermo, Vice President
Alexa, what’s the weather today? Alexa, what time is the game on? Alexa, how long do you broil salmon?
Kayla Myhre, Online Qualitative Analyst
When market research started back in the 1920s, quantitative research was the name of the game.
Angela Roberts, Vice President
“What do we do about these large plants; they’re still alive. We can’t just toss them. These TVs? These standing desks? What about all of this furniture? It seems wasteful to just throw it all away. Someone has to want it, but who?”
Terrie Wendricks, Vice President
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