Growing Appreciation For Black Hair Heritage

Growing Appreciation For Black Hair Heritage

Mary McIlrath

We’ve long said that Gen Z is dedicated to inclusion.

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Happy Lunar New Year!

Happy Lunar New Year!

Emma Gepner, Online Qualitative Research Associate

It’s 2022, and the Year of the Tiger. This year, Lunar New Year began on February 1st, and the celebration continues for 15 days. This is one of the most significant celebrations in Asian culture.

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More Than February: Beyond Black History Month

More Than February: Beyond Black History Month

Angela Roberts, Vice President

How does your brand celebrate Black History Month? If you’re a retailer, do you set up a designated space in the store to showcase Black-owned products during the month of February?

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Altbashes in the Metaverse? A Brief Look at Macro Trends We’re Anticipating in 2022

Altbashes in the Metaverse? A Brief Look at Macro Trends We’re Anticipating in 2022

Zoe Honeycutt, Sr. Qualitative Analytical Support Specialist

Just what is an altbash, you may be asking? Think of it as the Alice in Wonderland “very merry unbirthday” for the 21st century.

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The Timelessness of Dr. Martin Luther King Jr.’s Dreams and Message

The Timelessness of Dr. Martin Luther King Jr.’s Dreams and Message

Jorge Martínez-Bonilla, Senior Vice President

Martin Luther King Jr.’s Day is upon us one more time, and I challenge you to ask yourself: “Have I done anything to learn more about him and his vision, or to forward the movement towards a more e

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Hurtling Into 2022 And Beyond: Inspiration From CES 2022

Hurtling Into 2022 And Beyond: Inspiration From CES 2022

Mary McIlrath

In some ways, th

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Moving from supplier-side to client-side…and back again

Moving from supplier-side to client-side…and back again

Erin Welters, Vice President

Call me indecisive, but I just can’t choose what I like better, client-side or supplier-side research! But does it really have to be a competition?

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Three “Little” Ways I am a Different Consumer

Three “Little” Ways I am a Different Consumer

Emily Prozeller, Vice President

In market research, we always need to be considering the relevancy and timeliness of insights. What insights are evergreen? What needs to be revisited? Is now the best time?

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