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Advertising Research: Is Research on Ad Effectiveness Worthwhile?

Advertising Research: Is Research on Ad Effectiveness Worthwhile?

Erika Hammer, Vice President

It could be. But, it depends on your campaign, media spend/vehicles, and if you do research, it must be done the right way.

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The Soup-to-Nuts of Product Testing Logistics

The Soup-to-Nuts of Product Testing Logistics

Jim Farina, Logistics Director

Placing your products in the homes of consumers is essential to market superiority
 

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Survey Reveals Factors Driving Craft Beer Growth

Survey Reveals Factors Driving Craft Beer Growth

What’s driving the growth of craft beer? We polled 2,000 Americans to find out why they prefer craft beer, how often they drink it and how much they’re spending on it.

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Which Cities Have the Most Craft Breweries

Which Cities Have the Most Craft Breweries

Which Cities Have the Most Craft Breweries? We analyzed data from more than 500 cities across the country to find out which cities have the most craft breweries per 50,000 people.

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Prioritizing Engagement in Online Qualitative Research

Prioritizing Engagement in Online Qualitative Research

Matt Finocchio, Senior Research Analyst

One of the most significant steps a brand can take when conducting market research is choosing the right research partner.

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Is There Any Truth to Canadians Being Nicer Than Americans?

Is There Any Truth to Canadians Being Nicer Than Americans?

Steve Stallard, Senior Vice President

Did you know that Canadians are known as the United States’ frien

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Mentoring the Market Researchers of Tomorrow

Mentoring the Market Researchers of Tomorrow

Katie Borman, Senior Research Analyst

As a graduate of Loyola University Chicago, I take great pride in my alma mater’s mission t

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C+R Guides Future Market Researchers at High School Career Fair

C+R Guides Future Market Researchers at High School Career Fair

Ally Williams, Qualitative Analyst
Anna Rossi, Senior Analyst

“So, what exactly do you do?” That’s the question we received again and again from Holy Trinity High School students when we attended their recent career fair. It’s a good question: market research is neither as widely known nor as self-explanatory as some of the other professions that were on display at the fair.

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