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We’ve long said that Gen Z is dedicated to inclusion.
Emma Gepner, Online Qualitative Research Associate
It’s 2022, and the Year of the Tiger. This year, Lunar New Year began on February 1st, and the celebration continues for 15 days. This is one of the most significant celebrations in Asian culture.
Angela Roberts, Vice President
How does your brand celebrate Black History Month? If you’re a retailer, do you set up a designated space in the store to showcase Black-owned products during the month of February?
Zoe Honeycutt, Sr. Qualitative Analytical Support Specialist
Just what is an altbash, you may be asking? Think of it as the Alice in Wonderland “very merry unbirthday” for the 21st century.
Jorge Martínez-Bonilla, Senior Vice President
Martin Luther King Jr.’s Day is upon us one more time, and I challenge you to ask yourself: “Have I done anything to learn more about him and his vision, or to forward the movement towards a more e
In some ways, th
Erin Welters, Vice President
Call me indecisive, but I just can’t choose what I like better, client-side or supplier-side research! But does it really have to be a competition?
Emily Prozeller, Vice President
In market research, we always need to be considering the relevancy and timeliness of insights. What insights are evergreen? What needs to be revisited? Is now the best time?
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