Emerge Smarter Blog

Amplifying the Voice of the Black Consumer Part 3 – How Brands Can Support the Black Community ─ Key Takeaways

Ashleigh Williams, Senior Research Director

In honor of Black History Month, we put a spotlight on our ongoing dialogue with the Black community regarding systemic racism in the U.S. following the recent Black Lives Matter movement.

The 2021 Shopping Revolution

Zoë Honeycutt, Qualitative Analytical Support Specialist

With much of the United States locked down for parts of 2020 due to the COVID-19 pandemic and many schools and offices still closed, it comes as no surprise that how shoppers find and receive goods

An Authentic View Into The Role Of The Black Father – The Real “Everyman” Hero

They are Fathers. They are Brothers. They are Uncles. They are Grandfathers. They are Cousins. And, they are even Neighbors.  All of these make up the male population of the Black family.

CultureBeat Celebrates Resiliency and Black Joy

Angela Roberts, Vice President

It’s 8am Wednesday morning, January 20th, and I’m sitting at the desk of my makeshift home office, the design inspired by COVID-19’s shelter-in-place orders.

Measuring the Impact of COVID-19 on Our Healthcare System

Alex Palermo, Vice President

If you’re like us, when you think of businesses that have been impacted by COVID-19, your mind probably goes to restaurants, travel, and recreation.

2020 Package Theft Statistics Report

Ecommerce continues to grow at a rapid pace as millions of American consumers opt for the convenience of onlin

Despite COVID, Brands Still Need Consumer Research to Know Where They Stand

Steve Stallard, Senior Vice President

Brands have been facing uncertainties since the start of the COVID-19 pandemic; and for many of them, this has led to tightening budgets, primarily spending less on advertising.

Market Research: From Academia to Real World

Mary McIlrath, Senior Vice President

If you earned a graduate degree in Business in the 2010s or 2020s in the Midwest, chances are you had to sit through one of my guest lectures along the way.