We recently attended the Home Improvement Research Institute Summit (HIRI), where we learned about trends that are driving changes in the home improvement and construction industry.
Organic has been a popular trend in the food and beverage space since the early 2000s when organically-raised fruits and vegetables first became widely available.
I had the great pleasure of attending a presentation by Walgreens and a Vendor at the Quirk’s Event in Chicago in April, titled: “Big Data & Small Qual: Amazing Best Friends.”
By nature, market research is an industry that relies on having accurate data. It’s impossible to deliver great research and deep perspective if the underlying data is flawed.
