Emerge Smarter Blog

Net Promoter Score (NPS): Managing the Obsession

Erika Hammer, Vice President

A recent Wall Street Journal article, "The Dubious Management Fad Sweeping Corporate America

CultureBeat® Celebrates Juneteenth, a Lesser Known African American Holiday

Ashleigh Williams ​, Research Director

Annually in February, Black History Month is observed and celebrated for the achievements and history of African American people.  Schools and brands alike pay homage during this month.

Concept Testing: Forced to Choose Just One?

Erika Hammer, Vice President

I was recently watching a PechaKucha presentation that was presented in Chicago late last year.

50 Years Ago – the Birth of Pride Month

Derek Bertelsen, Senior Project Manager

While there were several events that led to the eventual creation of the modern-day Pride Month – the formation of the Society for Human Rights in Chicago in 1924, the creation of The Mattachine So

eCommerce + Online Qualitative Research Sitting in a Tree

Emily Prozeller, Vice President

Like any industry, research has evolved to keep up with the unfolding demands for our services.

Advertising Research: Is Research on Ad Effectiveness Worthwhile?

Erika Hammer, Vice President

It could be. But, it depends on your campaign, media spend/vehicles, and if you do research, it must be done the right way.

The Soup-to-Nuts of Product Testing Logistics

Jim Farina, Logistics Director

Placing your products in the homes of consumers is essential to market superiority
 

Survey Reveals Factors Driving Craft Beer Growth

What’s driving the growth of craft beer? We polled 2,000 Americans to find out why they prefer craft beer, how often they drink it and how much they’re spending on it.