Emerge Smarter Blog

Consumer Trends to Stay Aware of During and After the COVID-19 Pandemic

Lindsay Schachinger, Quantitative Analyst

While most of the country has been in lockdown for several weeks now, consumers are without a doubt sinking into their new “normal.” Whether it be how consumers grocery shop, interact with friends

The Marketing of Mary Jane

Kayla Myhre, Online Qualitative Analyst

As you may or may not know, April 20th—otherwise known as 420 - is often recognized as an unofficial holiday for marijuana (a.k.a. cannabis).

COVID-19 Pandemic: Live Consumer Panel #6 - Five Takeaways

Casey Sloan, Vice President

On April 30, 2020, we hosted our sixth and final Consumer Roundtable discussion to take a pulse on consumers’ evolving attitudes and behaviors during the coronavirus pandemic.

COVID-19: Deciphering Consumer Stories to Help Brands

Terrie Wendricks, Vice President

Stories – when it comes to shopping during the pandemic, everyone has them!

COVID-19 Pandemic: Live Consumer Panel #5 - Five Takeaways

Mimie Lund, Vice President

On April 23, 2020, we hosted our fifth Consumer Roundtable discussion to take a pulse on consumers’

COVID-19 Pandemic: Live Consumer Panel #4 - Five Takeaways

C+R’s fourth Consumer RoundTable conversation focused on multicultural consumers, including

COVID-19: The Impact on Consumers Across the Country

Hillary Stifler, Vice President

In early April (April 3-6), during the third week of the Stay-At-Home order here in Chicago, C+R Research did a quick quantitative check in with consumers.

Four Imperatives for Keeping Brands Relevant in the Coming Months

Paul Metz, Executive Vice President

The initial shock of the COVID-19 pandemic has mostly passed and panic has, to some extent plateaued, according to re