Emerge Smarter Blog

C+R Makes Crain’s Best Places to Work in Chicago List at #10 Among Midsize Companies!

Margot Benish, Senior Director

As a marketing insights firm, we are no strangers to survey design and data analysis. Of course, this is what we do day in and day out for our clients.

Authentically Engaging Consumers with NFTs: Four Tips for Brands

Zoë Honeycutt, Qualitative Analytical Support Specialist

Although they’ve been floating around the internet since the mid-2010s, non-fungible tokens (NFTs) are beginning to go mainstream.

SmartMarket Segmentation: Finding Your Target with Affordable, Agile Market Research

Steve Stallard, Senior Vice President

When we at C+R envisioned our A+U NOW® attitude & usage DIY market research tool, it had to meet specific market needs for real time consumer insights.

Let’s Talk About Lunch Breaks

When in the office, people tend to get into the habit of eating lunch at their desk…

Amplifying the Voice of the Black Consumer Part 3 – How Brands Can Support the Black Community ─ Key Takeaways

Ashleigh Williams, Senior Research Director

In honor of Black History Month, we put a spotlight on our ongoing dialogue with the Black community regarding systemic racism in the U.S. following the recent Black Lives Matter movement.

The 2021 Shopping Revolution

Zoë Honeycutt, Qualitative Analytical Support Specialist

With much of the United States locked down for parts of 2020 due to the COVID-19 pandemic and many schools and offices still closed, it comes as no surprise that how shoppers find and receive goods

An Authentic View Into The Role Of The Black Father – The Real “Everyman” Hero

They are Fathers. They are Brothers. They are Uncles. They are Grandfathers. They are Cousins. And, they are even Neighbors.  All of these make up the male population of the Black family.

CultureBeat Celebrates Resiliency and Black Joy

Angela Roberts, Vice President

It’s 8am Wednesday morning, January 20th, and I’m sitting at the desk of my makeshift home office, the design inspired by COVID-19’s shelter-in-place orders.