Emerge Smarter Blog

Consumer Connections Series: Amplifying the Voice of the Black Consumer Part 2 - Generational POVs - Key Takeaways

Ashleigh Williams, Senior Research Director

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COVID-19: The Impact on Consumers’ Wallets

Consumer Costs of COVID-19

Four Keys to a Great Segmentation

Paul Metz, Executive Vice President

A segmentation study is a major undertaking for any brand – but the payoff is great as it provides a wealth of information and insight.

Consumer Connections Series: Summer Vacation + Travel - 5 Key Takeaways

Nancy Baum, Senior Director

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Will Epidemiologists Get Back To “Normal” Before Us?

On June 8, 2020, The New York Times published

12 Tips for Successful Virtual Ideation

Working at home and travel restrictions have forced a wholesale migration to the virtual world for consumer research, workshops, and even ideations

Utilizing Communities + Panels in Uncertain Times

Alex Knepler, Community Health Manager, Communities and Panels

While the COVID-19 pandemic is certainly not over, the widespread rollout of the vaccine has brought about an easing of local and state restrictions, and a gradual return to some semblance of what

What Does Agile Research and Photography Have in Common?

Erika Hammer, Vice President

I’ve never considered myself much of an artist.