Emerge Smarter Blog

Tying Rakhis: How Indian Siblings Express Love & Protection

Shaili Bhatt, Senior Director

Rakshabandhan (Rak·sha Bun·dun) is a traditional Hindu ceremony that is popular among Indian families in South Asia as well as in the United States.

Re-emerging from COVID: What Are Consumer and Shopper Attitudes & Behaviors? - Key Takeaways

Mimie Lund, Vice President

On August 5, 2021, we continued our Consumer Connections Series and hosted a Consumer Roundtable discussion to explore consumer and shopper attitudes, mindsets, and behaviors during this uncertain

Creating the Trifecta with Shopper Research

COVID-19 has demonstrated to us, more than ever, the challenges of a rapidly changing retail marketplace.

The Benefits of Using Communities and Panels for Product Testing

Brendan Sanok, Sr. Online Qualitative Analyst

While the pandemic shows signs of subsiding and in person research starts to return, online research still remains a promising method of conducting product testing.

Everyone is truly awesome

Derek Bertelsen, Sr. Project Manager (he/him/his)

Growing up as a gay kid in a small Midwestern town – being told what toys I should play with, or what I should wear, or how I should talk or walk – the message that I sometimes got was that I was w

LGBTQ+ rights are still facing serious threats – How can brands help?

Anna Rossi, Director

Happy Pride Month! 

Juneteenth - A Time to Celebrate and an Opportunity to Educate

Angela Roberts, Vice President

During this time last year (2020), people from various cultural backgrounds were hearing about Juneteenth for the first time.

Corporate Pride: How Companies Can Support Pride Month

Brian Cancian (Former C+R Qualitative Research Director) & Updated by Anna Rossi, Senior Analyst (June 2022)

Pride Month is an opportunity for corporations to show their true colors. Every June, a seemingly relentless wave of rainbows makes its way through many facets of everyday life.