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Consumer Connections Series: Amplifying the Voice of the Black Consumer Part 2 - Generational POVs - Key Takeaways

Consumer Connections Series: Amplifying the Voice of the Black Consumer Part 2 - Generational POVs - Key Takeaways

Ashleigh Williams, Senior Research Director

To download the summary report, fill out the form to the right.

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Four Keys to a Great Segmentation

Four Keys to a Great Segmentation

Paul Metz, Executive Vice President

A segmentation study is a major undertaking for any brand – but the payoff is great as it provides a wealth of information and insight.

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Consumer Connections Series: Summer Vacation + Travel - 5 Key Takeaways

Consumer Connections Series: Summer Vacation + Travel - 5 Key Takeaways

Nancy Baum, Senior Director

To download the summary report, fill out the form to the right.

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Will Epidemiologists Get Back To “Normal” Before Us?

Will Epidemiologists Get Back To “Normal” Before Us?

On June 8, 2020, The New York Times published

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12 Tips for Successful Virtual Ideation

12 Tips for Successful Virtual Ideation

Working at home and travel restrictions have forced a wholesale migration to the virtual world for consumer research, workshops, and even ideations

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Utilizing Communities + Panels in Uncertain Times

Utilizing Communities + Panels in Uncertain Times

Alex Knepler, Community Health Manager, Communities and Panels

While the COVID-19 pandemic is certainly not over, the widespread rollout of the vaccine has brought about an easing of local and state restrictions, and a gradual return to some semblance of what

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What Does Agile Research and Photography Have in Common?

What Does Agile Research and Photography Have in Common?

Erika Hammer, Vice President

I’ve never considered myself much of an artist.

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