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C+R Blog

Top Barriers to Adopting to Technology in Market Research

Shaili Bhatt, Senior Director

Event coverage for IIR's 2011 Technology Driven Research Event in Chicago: "Are you Scared of Change?" Dr. William MacElroy, Socratic Technologies

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C+R Blog

Mobile Payment: A Huge Opportunity for Market Research

Walt Dickie, Executive Vice President

A recent article in The Atlantic proclaims that "the mobile payment w

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C+R Blog

Market Reasearch and Online Privacy

Walt Dickie, Executive Vice President

C+R started moving online in the late 90s, and the trickle became a flood in 2000 when we launched www.kidzeyes.com, our first onlin

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C+R Blog

The Use of Crowdsourcing in Market Research

Shaili Bhatt, Senior Director

Event coverage from the 2011 IIR Technology Driven Market Research Event (TDMR) in Chicago of the session: "Crowdsourcing Your Research as Co-Creation" presented by Kevin Lonnie of KL Communica

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C+R Blog

Don't Be Blinded By New Market Research Technologies

Steve Stallard, Senior Vice President

When I look at all of the new technology-driven methodologies, it seems that technology and research are finally in sync. The explosion is unmistakable and the excitement is palpable.

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C+R Blog

Why Hasn't Market Research Fully Grasped New Technologies?

Anne Wall, Senior Vice President

The research/consumer insights industry has developed a slew of new tools that harness both technology and the ways people currently interact with one another, with products and with media.

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C+R Blog

Three Things Only Focus Groups Can Do

Robert Relihan, Senior Vice President

If you do focus groups long enough, you will end up having to defend them. In fact, you will end up having to defend them many times.

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C+R Blog

Focus Group Moderators Can Learn from Geologists Dilemmas

Walt Dickie, Executive Vice President

I've been enjoying Robert Markley's, Dying Planet, a terrific history of the narrative links uniting the Mars of

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